[Iyrp-gcg] IYRP fundraising - crowdfunding

[Jonathan]

Hi Igshaan - I also endorse the proposal. I will also be happy to contribute
to shaping the communication strategy if that is needed.

Jon 

 

From: Iyrp-gcg [mailto:iyrp-gcg-bounces at list.cals.arizona.edu] On Behalf Of
Ann Waters-Bayer
Sent: 12 September 2023 17:38
To: Igshaan Samuels <isamuels at uwc.ac.za>
Cc: iyrp-gcg at list.cals.arizona.edu; Engin Yilmaz <engin at yolda.org.tr>
Subject: Re: [Iyrp-gcg] IYRP fundraising - crowdfunding

 

Dear Igshaan,

 

It is great that Engin from the Yolda Initiative is willing to develop a
communications strategy for the IYRP coalition. Some institutional members
of the GCG may be able to contribute to the costs, but it is also a good
idea to go for crowdfunding.

 

I have contributed several times to initiatives that raised funds via
GoFundMe and had good experience (it is an easy platform to handle) and
heard good reports from those who were funded.

 

If we manage to raise more funds than are needed to develop the IYRP
communications strategy, then we can use the additional funds to start
implementing the strategy, so maybe the call for funds should include both.

 

Cheers,

Ann

 

Dr Ann Waters-Bayer

Agrecol Association for AgriCulture & Ecology

German Institute for Tropical & Subtropical Agriculture (DITSL)

Coalition of European Lobbies for Eastern African Pastoralism (CELEP)

International Year of Rangelands & Pastoralists (IYRP2026) Global
Coordination Group

E: waters-bayer at web.de <mailto:waters-bayer at web.de>  /
waters-bayer at agrecol.de <mailto:waters-bayer at agrecol.de>  /
a.waters-bayer at ditsl.org <mailto:a.waters-bayer at ditsl.org> 

W: www.agrecol.de <http://www.agrecol.de>  / www.ditsl.org
<http://www.ditsl.org>  / www.celep.info <http://www.celep.info>
/www.iyrp.info <http://www.iyrp.info> 





On 9 Sep 2023, at 23:22 PM, Igshaan Samuels <isamuels at uwc.ac.za
<mailto:isamuels at uwc.ac.za> > wrote:

 

Dear IYRP GCG member

 

I hope you are doing well. 

 

As the IYRP continues to gain strength (support, technical outputs, etc.) as
we move closer to 2026, we are still confronted with the two large
components we urgently need to address and improve on. These are
communications and fundraising (particularly at a global level). 

 

A proposal is being presented here where there is an urgent need to develop
a global communications strategy to amongst others, reach people and
institutions that we normally do not interact with. We need to make the IYRP
circle bigger, if I may put it that way. For an effective communications
strategy, we need funds. We have approached many people within the IYRP ISG
who might be able to voluntarily  assist with communications, but we
understand, everyone has a limited capacity. While few people have offered
limited assistance, it is nowhere enough to get the IYRP communications
"machine" fully functional and to do what we want it to do. As such, we need
to have more people on board, and would have to compensate them for their
time, which we fully understand. 

 

Prior to setting up a global communications team of volunteers and appointed
members, we need the communications strategy. Given that the development of
such a strategy will also require human resources, and itself might be
costly, we seeked the support of the Yolda Initiative, an NGO based in
Turkey, whose is led by Engin Yilmaz, who has been a very active member
within the various structures of the IYRP for some time now. This would
ensure that we have an in-house institution who understands what the IYRP
wants to achieve but also would be  more cost effective for the IYRP. Yolda,
who would have to use human resources to develop the communications
strategy, would have to cover their expenses, which we agree with.
Therefore, it is proposed that we embark on a crowdfunding campaign to raise
funds for the development of a global IYRP communications strategy. 

 

I, therefore, seek your opinion and endorsement of doing a crowdfunding
campaign to develop our communications strategy. It would be appreciated if
we can have your comments by 25 Sept 2023. The crowdfunding platform
suggested is GoFundMe, and those who have knowledge and experience of this
platform are encouraged to comment. 

 

Once the strategy is developed, we will at our next GCG meeting, discuss an
extended fundraising campaign to fund the communications of the IYRP, which
would include approaching IYRP ISG members and other philanthropic
organizations. 

 

Kind regards

Igshaan Samuels 

IYRP ISG co-chair

 

 

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