[CED/CD/EAT] Fwd: Social Entrepreneurism - a balanced approach

[Silvertooth, Jeffrey C - (silverto)]

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From: "Ratje, Jeffrey M - (jmratje)" <jmratje at email.arizona.edu<mailto:jmratje at email.arizona.edu>>
Date: April 8, 2017 at 2:20:50 PM PDT
To: "'calsbusofficers at list.arizona.edu<mailto:calsbusofficers at list.arizona.edu>'" <calsbusofficers at list.arizona.edu<mailto:calsbusofficers at list.arizona.edu>>
Cc: "Antin, Parker B - (pba)" <pba at email.arizona.edu<mailto:pba at email.arizona.edu>>, "Burgess, Shane C - (shaneburgess)" <sburgess at cals.arizona.edu<mailto:sburgess at cals.arizona.edu>>, "Silvertooth, Jeffrey C - (silverto)" <Silver at ag.arizona.edu<mailto:Silver at ag.arizona.edu>>, "Staten, Michael E - (statenm)" <statenm at email.arizona.edu<mailto:statenm at email.arizona.edu>>
Subject: Social Entrepreneurism - a balanced approach

Nice article on the soul of a company and corporate social entrepreneurism (CSE).  Treating the customer right is a cornerstone of the authenticity of CSEs.  When a company or person is fixated on a goal, all competing priorities cease to hold as much importance, like ethics, societal impact, long-term growth over short-term profitability.  CALS is a social entrepreneur without the corporate interests.

As we think about RCM, please remember the balance between productivity and efficiency balanced against the mission of the college and the university.  Mission should always come first; money second, in support of the mission.

Thank you to Dr. Silvertooth for sharing the article with me.

https://www.nytimes.com/2017/04/07/opinion/the-soul-of-a-corporation.html?mwrsm=Email&_r=0

Jeffrey Ratje
Associate Dean, Finance and Administration | Treasurer, Arizona Experiment Station
College of Agriculture and Life Sciences (CALS) | The University of Arizona
PO Box 210036, Forbes Building, Rm 314C
1140 E. So. Campus Drive | Tucson, AZ  85721
Phone: (520) 621-1468 | Fax: (520) 621-8558
www.cals.arizona.edu/cbs<http://www.cals.arizona.edu/cbs>

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