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<div><b>From:</b> "Ratje, Jeffrey M - (jmratje)" <<a href="mailto:jmratje@email.arizona.edu">jmratje@email.arizona.edu</a>><br>
<b>Date:</b> April 8, 2017 at 2:20:50 PM PDT<br>
<b>To:</b> "'<a href="mailto:calsbusofficers@list.arizona.edu">calsbusofficers@list.arizona.edu</a>'" <<a href="mailto:calsbusofficers@list.arizona.edu">calsbusofficers@list.arizona.edu</a>><br>
<b>Cc:</b> "Antin, Parker B - (pba)" <<a href="mailto:pba@email.arizona.edu">pba@email.arizona.edu</a>>, "Burgess, Shane C - (shaneburgess)" <<a href="mailto:sburgess@cals.arizona.edu">sburgess@cals.arizona.edu</a>>, "Silvertooth, Jeffrey C - (silverto)" <<a href="mailto:Silver@ag.arizona.edu">Silver@ag.arizona.edu</a>>,
"Staten, Michael E - (statenm)" <<a href="mailto:statenm@email.arizona.edu">statenm@email.arizona.edu</a>><br>
<b>Subject:</b> <b>Social Entrepreneurism - a balanced approach</b><br>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Garamond",serif">Nice article on the soul of a company and corporate social entrepreneurism (CSE). Treating the customer right is a cornerstone of the authenticity of CSEs. When a company or
person is fixated on a goal, all competing priorities cease to hold as much importance, like ethics, societal impact, long-term growth over short-term profitability. CALS is a social entrepreneur without the corporate interests.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Garamond",serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Garamond",serif">As we think about RCM, please remember the balance between productivity and efficiency balanced against the mission of the college and the university. Mission should always come
first; money second, in support of the mission. <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Garamond",serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Garamond",serif">Thank you to Dr. Silvertooth for sharing the article with me.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Garamond",serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Garamond",serif"><a href="https://www.nytimes.com/2017/04/07/opinion/the-soul-of-a-corporation.html?mwrsm=Email&_r=0">https://www.nytimes.com/2017/04/07/opinion/the-soul-of-a-corporation.html?mwrsm=Email&_r=0</a>
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Garamond",serif"><o:p> </o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:12.0pt;font-family:"Garamond",serif;color:black">Jeffrey Ratje</span><span style="font-size:12.0pt;color:#212121"><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:12.0pt;font-family:"Garamond",serif;color:black">Associate Dean, Finance and Administration | Treasurer, Arizona Experiment Station</span><span style="font-size:12.0pt;color:#212121"><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:12.0pt;font-family:"Garamond",serif;color:black">College of Agriculture and Life Sciences (CALS) | The University of Arizona</span><span style="font-size:12.0pt;color:#212121"><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:12.0pt;font-family:"Garamond",serif;color:black">PO Box 210036, Forbes Building, Rm 314C</span><span style="font-size:12.0pt;color:#212121"><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:12.0pt;font-family:"Garamond",serif;color:black">1140 E. So. Campus Drive | Tucson, AZ 85721</span><span style="font-size:12.0pt;color:#212121"><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:12.0pt;font-family:"Garamond",serif;color:black">Phone: (520) 621-1468 | Fax: (520) 621-8558<o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:12.0pt;font-family:"Garamond",serif;color:black"><a href="http://www.cals.arizona.edu/cbs">www.cals.arizona.edu/cbs</a>
</span><span style="font-size:12.0pt;color:#212121"><o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
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