[Plsfaculty] FW: Raising the volume in Southern Arizona

[Tanya Quist]

I'm forwarding news of great things happening to promote UA enrollment .
This will impact CALS.

 

From: Tanya Hodges [mailto:thodges at cals.arizona.edu] 
Sent: Thursday, March 15, 2012 6:08 PM
To: sburgess at cals.arizona.edu; Goldberg, Jeffrey B - (jbgoldbe); Shim,
Soyeon - (sshim); Head, Larry - (klhead); Taylor, Angela R - (artaylor);
Baygents, James C - (baygents); 'Jeff Silvertooth'; Tanya Quist; Torres,
Robert Matthew - (rtorres1); Novodvorsky, Ingrid - (novod)
Subject: FW: Raising the volume in Southern Arizona

 

Subject: Raising the volume in Southern Arizona

 

Hello all.

As you may know, we have recently launched a marketing campaign across
Southern Arizona to raise awareness of the ability to earn a UA degree in
your hometown (or transfer to the UA Tucson campus).

This email provides a peak into the current campaign that is running through
June.

The target cities are Casa Grande, Douglas, Nogales, Sierra Vista and Yuma.

The campaign consists of radio, TV, social media, newspaper, billboards and
popup banners.  

Sample campaign materials are below and attached (Yuma radio ad).  

 

 

8 foot Pop up banners used in the local Community Colleges (sample showing
AWC and UA Yuma):

    

 

Billboard on I-10 (near Casa Grande).  

  

 

Billboard in Sierra Vista!



 

Mall marquee in Sierra Vista:

   

 

New outdoor signage at UA Santa Cruz in Nogales:



 

Print ad in the Douglas Dispatch:



 

Facebook ads in Cochise County (Sierra Vista and Douglas)

  

  

 

We are in the early days, but results appear to be gaining momentum.

UASouth advisors are BUSY!! ..fall numbers are 4-6 weeks ahead of last year.

 

Stay tuned for more RESULTS! 

 

Thanks to all that have played a huge part in creating and executing this
campaign:

Ben Packer and the UA South team

Tanya Hodges and the UA Yuma team

Reyna Pisano in UA Pinal

Justin Dutram in UA Santa Cruz

Rebecca Cook, our writer and editor in VPOGI marketing

Darla Keneston, the designer in BioComms 

Albert Carlon from the UA sign shop

DarkHorse Media, our media buying partner

 

Let me know if you have any questions or need additional information.

...Sherri

 

 

Sherri Bellefeuille

Marketing Director

Outreach and Global Initiatives

The University of Arizona

 

Email:      <mailto:sherrib at arizona.edu> sherrib at arizona.edu

Office:    +1 520.626.5862

Mobile:  +1 206.817.4852

Web:       <http://uas.arizona.edu/> http://uas.arizona.edu

               <http://outreachcollege.arizona.edu/>
http://outreachcollege.arizona.edu

               <http://international.arizona.edu/>
http://international.arizona.edu

 

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