<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40"><head><META HTTP-EQUIV="Content-Type" CONTENT="text/html; charset=us-ascii"><meta name=Generator content="Microsoft Word 14 (filtered medium)"><!--[if !mso]><style>v\:* {behavior:url(#default#VML);}
o\:* {behavior:url(#default#VML);}
w\:* {behavior:url(#default#VML);}
.shape {behavior:url(#default#VML);}
</style><![endif]--><style><!--
/* Font Definitions */
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
@font-face
{font-family:Tahoma;
panose-1:2 11 6 4 3 5 4 4 2 4;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0in;
margin-bottom:.0001pt;
font-size:11.0pt;
font-family:"Calibri","sans-serif";}
a:link, span.MsoHyperlink
{mso-style-priority:99;
color:blue;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{mso-style-priority:99;
color:purple;
text-decoration:underline;}
p.MsoAcetate, li.MsoAcetate, div.MsoAcetate
{mso-style-priority:99;
mso-style-link:"Balloon Text Char";
margin:0in;
margin-bottom:.0001pt;
font-size:8.0pt;
font-family:"Tahoma","sans-serif";}
span.BalloonTextChar
{mso-style-name:"Balloon Text Char";
mso-style-priority:99;
mso-style-link:"Balloon Text";
font-family:"Tahoma","sans-serif";}
span.EmailStyle19
{mso-style-type:personal;
font-family:"Calibri","sans-serif";
color:windowtext;}
span.EmailStyle20
{mso-style-type:personal;
font-family:"Calibri","sans-serif";
color:#1F497D;}
span.EmailStyle21
{mso-style-type:personal-reply;
font-family:"Calibri","sans-serif";
color:#1F497D;}
.MsoChpDefault
{mso-style-type:export-only;
font-size:10.0pt;}
@page WordSection1
{size:8.5in 11.0in;
margin:1.0in 1.0in 1.0in 1.0in;}
div.WordSection1
{page:WordSection1;}
--></style><!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='color:#1F497D'>I’m forwarding news of great things happening to promote UA enrollment . This will impact CALS.<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p><div><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> Tanya Hodges [mailto:thodges@cals.arizona.edu] <br><b>Sent:</b> Thursday, March 15, 2012 6:08 PM<br><b>To:</b> sburgess@cals.arizona.edu; Goldberg, Jeffrey B - (jbgoldbe); Shim, Soyeon - (sshim); Head, Larry - (klhead); Taylor, Angela R - (artaylor); Baygents, James C - (baygents); 'Jeff Silvertooth'; Tanya Quist; Torres, Robert Matthew - (rtorres1); Novodvorsky, Ingrid - (novod)<br><b>Subject:</b> FW: Raising the volume in Southern Arizona<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><div><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Subject:</span></b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> Raising the volume in Southern Arizona<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Hello all.<o:p></o:p></p><p class=MsoNormal>As you may know, we have recently launched a marketing campaign across Southern Arizona to raise awareness of the ability to earn a UA degree in your hometown (or transfer to the UA Tucson campus).<o:p></o:p></p><p class=MsoNormal>This email provides a peak into the current campaign that is running through June.<o:p></o:p></p><p class=MsoNormal>The target cities are Casa Grande, Douglas, Nogales, Sierra Vista and Yuma.<o:p></o:p></p><p class=MsoNormal>The campaign consists of radio, TV, social media, newspaper, billboards and popup banners. <o:p></o:p></p><p class=MsoNormal>Sample campaign materials are below and attached (Yuma radio ad). <o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>8 foot <b>Pop up banners</b> used in the local Community Colleges (sample showing AWC and UA Yuma):<o:p></o:p></p><p class=MsoNormal> <img width=165 height=578 id="Picture_x0020_2" src="cid:image007.jpg@01CD02A8.506DB220"> <o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><b>Billboard</b> on I-10 (near Casa Grande). <o:p></o:p></p><p class=MsoNormal><img width=595 height=324 id="Picture_x0020_3" src="cid:image008.jpg@01CD02A8.506DB220"> <o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Billboard in Sierra Vista!<o:p></o:p></p><p class=MsoNormal><img width=597 height=373 id="Picture_x0020_5" src="cid:image009.jpg@01CD02A8.506DB220"><o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><b>Mall marquee</b> in Sierra Vista:<o:p></o:p></p><p class=MsoNormal><img width=199 height=292 id="Picture_x0020_4" src="cid:image011.jpg@01CD02A8.506DB220"> <o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>New<b> outdoor signage</b> at UA Santa Cruz in Nogales:<o:p></o:p></p><p class=MsoNormal><img width=348 height=400 id="Picture_x0020_6" src="cid:image013.jpg@01CD02A8.506DB220"><o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><b>Print</b> <b>ad</b> in the Douglas Dispatch:<o:p></o:p></p><p class=MsoNormal><img width=272 height=560 id="Picture_x0020_1" src="cid:image015.jpg@01CD02A8.506DB220"><o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><b>Facebook ads</b> in Cochise County (Sierra Vista and Douglas)<o:p></o:p></p><p class=MsoNormal> <img width=302 height=157 id="Picture_x0020_7" src="cid:image020.jpg@01CD02A8.506DB220"><o:p></o:p></p><p class=MsoNormal> <img width=301 height=160 id="Picture_x0020_8" src="cid:image022.jpg@01CD02A8.506DB220"><o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>We are in the early days, but results appear to be gaining momentum.<o:p></o:p></p><p class=MsoNormal>UASouth advisors are BUSY!! ….fall numbers are 4-6 weeks ahead of last year.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Stay tuned for more RESULTS! <o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Thanks to all that have played a huge part in creating and executing this campaign:<o:p></o:p></p><p class=MsoNormal><b>Ben Packer</b> and the UA South team<o:p></o:p></p><p class=MsoNormal><b>Tanya Hodges</b> and the UA Yuma team<o:p></o:p></p><p class=MsoNormal><b>Reyna Pisano</b> in UA Pinal<o:p></o:p></p><p class=MsoNormal><b>Justin Dutram</b> in UA Santa Cruz<o:p></o:p></p><p class=MsoNormal><b>Rebecca Cook,</b> our writer and editor in VPOGI marketing<o:p></o:p></p><p class=MsoNormal><b>Darla Keneston, </b>the designer in BioComms <o:p></o:p></p><p class=MsoNormal><b>Albert Carlon </b>from the UA sign shop<o:p></o:p></p><p class=MsoNormal><b>DarkHorse Media,</b> our media buying partner<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Let me know if you have any questions or need additional information.<o:p></o:p></p><p class=MsoNormal>…..Sherri<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><b><span style='font-size:8.0pt;color:#000066'>Sherri Bellefeuille<o:p></o:p></span></b></p><p class=MsoNormal><i><span style='font-size:8.0pt;color:#000066'>Marketing Director<o:p></o:p></span></i></p><p class=MsoNormal><span style='font-size:8.0pt;color:#000066'>Outreach and Global Initiatives<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:8.0pt;color:#000066'>The University of Arizona<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:8.0pt;color:#000066'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:8.0pt;color:#000066'>Email: </span><a href="mailto:sherrib@arizona.edu"><span style='font-size:8.0pt'>sherrib@arizona.edu</span></a><span style='font-size:8.0pt;color:#000066'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:8.0pt;color:#000066'>Office: +1 520.626.5862<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:8.0pt;color:#000066'>Mobile: +1 206.817.4852<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:8.0pt;color:#000066'>Web: </span><a href="http://uas.arizona.edu/"><span style='font-size:8.0pt'>http://uas.arizona.edu</span></a><span style='font-size:8.0pt;color:#000066'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:8.0pt;color:#000066'> </span><a href="http://outreachcollege.arizona.edu/"><span style='font-size:8.0pt'>http://outreachcollege.arizona.edu</span></a><span style='font-size:8.0pt;color:#000066'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:8.0pt;color:#000066'> </span><a href="http://international.arizona.edu/"><span style='font-size:8.0pt'>http://international.arizona.edu</span></a><span style='font-size:8.0pt;color:#000066'><o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p></div></body></html>