[IYRP General List] IYRP Branding Guidelines - Major events list

[Engin Yilmaz]

Dear all,

We are very pleased to share with you attached the IYRP Branding Guidelines.

This document is designed to facilitate the common communication campaign of IYRP initiative. By these guidelines, it is aimed to present a general overview of the branding principles of IYRP (the use of the logo, definition of IYRP, selected key messages and taglines, collateral items, etc.) and thus to provide consistency in both oral and visual language used. 

Please be informed that all the key messages, taglines and visuals are only to inform Friends of IYRP about “general” examplaries; therefore, it is strongly encouraged for all partners to develop new key messages and taglines referring to other topical issues particularly that are related to other SDGs and to adopt these given sources according to the very dynamics of their own contexts. For developing your own visuals, we will upload all collateral items with raw files here <https://iyrp.info/resources/front>, under “branding materials”. These will include logo kit, social media banners, web banners, brochure template, presentation template.

The key messages, tagline and visuals included in this document will be circulated via IYRP online social media platforms during the specific campaign starting in late August and targeting the UNGA. 

Accordingly we kindly expect you to re-post, retweet all the messages shared on IYRP accounts (Facebook <https://www.facebook.com/IYRP2026>, Twitter <https://twitter.com/iyrp2026>, Instagram <https://www.instagram.com/iyrp2026/>).

Attached we also would like to share with you the list of major international conventions and events that will take place until the end of 2021. These events are critical in terms of communicating the benefits of the rangelands and pastoralism and therefore raising the profile of the IYRP. Accordingly we will use these occasions to amplify our main messages via IYRP social media accounts. We kindly urge you to develop your own materials as well and share via your social media accounts following the branding guidelines.

In case you have any questions regarding the branding guidelines, please get in touch with Burcu (who lead the preparation of the document) at burcu.ates at yolda.org.tr <mailto:burcu.ates at yolda.org.tr>  

All the best,


Engin

Engin Yılmaz
Yolda Initiative
T +90 549 860 27 66 
www.yolda.org.tr <http://www.yolda.org.tr/> | engin at bican.net <mailto:engin at bican.net> | engin at yolda.org.tr <mailto:engin at yolda.org.tr> 


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