<html><head><meta http-equiv="Content-Type" content="text/html; charset=utf-8"></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;" class=""><div class="">Dear all,</div><div class=""><br class=""></div><div class="">We are very pleased to share with you attached the IYRP Branding Guidelines.</div><div class=""><br class=""></div><div class="">This document is designed to facilitate the common communication campaign of IYRP initiative. By these guidelines, it is aimed to present a general overview of the branding principles of IYRP (the use of the logo, definition of IYRP, selected key messages and taglines, collateral items, etc.) and thus to provide consistency in both oral and visual language used. </div><div class=""><br class=""></div><div class="">Please be informed that all the key messages, taglines and visuals are only to inform Friends of IYRP about “general” examplaries; therefore, it is strongly encouraged for all partners to develop new key messages and taglines referring to other topical issues particularly that are related to other SDGs and to adopt these given sources according to the very dynamics of their own contexts. For developing your own visuals, we will upload all collateral items with raw files <a href="https://iyrp.info/resources/front" class="">here</a>, under “branding materials”. These will include logo kit, social media banners, web banners, brochure template, presentation template.</div><div class=""><br class=""></div><div class="">The key messages, tagline and visuals included in this document will be circulated via IYRP online social media platforms during the specific campaign starting in late August and targeting the UNGA. </div><div class=""><br class=""></div><div class="">Accordingly we kindly expect you to re-post, retweet all the messages shared on IYRP accounts (<a href="https://www.facebook.com/IYRP2026" class="">Facebook</a>, <a href="https://twitter.com/iyrp2026" class="">Twitter</a>, <a href="https://www.instagram.com/iyrp2026/" class="">Instagram</a>).</div><div class=""><br class=""></div><div class="">Attached we also would like to share with you the list of major international conventions and events that will take place until the end of 2021. These events are critical in terms of communicating the benefits of the rangelands and pastoralism and therefore raising the profile of the IYRP. Accordingly we will use these occasions to amplify our main messages via IYRP social media accounts. We kindly urge you to develop your own materials as well and share via your social media accounts following the branding guidelines.</div><div class=""><br class=""></div><div class="">In case you have any questions regarding the branding guidelines, please get in touch with Burcu (who lead the preparation of the document) at <a href="mailto:burcu.ates@yolda.org.tr" class="">burcu.ates@yolda.org.tr</a> </div><div class=""><br class=""></div><div class="">All the best,</div><div class=""><br class=""></div><div class=""><br class=""></div><div class="">Engin</div><div class=""><br class=""></div><div class=""><div dir="auto" class="" style="word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;"><div dir="auto" class="" style="word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;"><div dir="auto" class="" style="word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;"><div dir="auto" class="" style="word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;"><div dir="auto" class="" style="word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;"><div dir="auto" class="" style="word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;"><div class="" style="word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;"><div class="" style="word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;"><div class=""><span class="" style="color: rgb(140, 140, 140);">Engin Yılmaz</span></div><div class=""><span class="" style="color: rgb(140, 140, 140);">Yolda Initiative</span></div><div class=""><span class="" style="color: rgb(140, 140, 140);">T +90 549 860 27 66 </span></div><div class=""><span class="" style="color: rgb(140, 140, 140);"><a href="http://www.yolda.org.tr" class="">www.yolda.org.tr</a> |</span> <a href="mailto:engin@bican.net" target="_blank" class="">engin@bican.net</a><span class="" style="color: rgb(140, 140, 140);"> </span><span class="" style="caret-color: rgb(140, 140, 140); color: rgb(140, 140, 140);">| <a href="mailto:engin@yolda.org.tr" class="">engin@yolda.org.tr</a> </span></div></div></div></div></div></div></div></div></div></div><div class=""><br class="webkit-block-placeholder"></div><div class=""><br class=""></div></body></html>