[Iyrp-gcg] IYRP fundraising

[Loupa Pius]

Dear Igshaan.

I do agree on the need to have an IYRP communication strategy. Also the
funding to it.
Personally, I have seen many people and organizations use GoFundMe which
has worked several times.  Maybe there is a need to have a meeting on this
with various IYRP groups

Cheers
Loupa Pius
East and Southern Africa Working Group -International Year of Rangelands
and Pastoralist (IYRP2026)
 loupadado.org at gmail.com / daahman89 at gmail.com
+256784616870


On Sun, 10 Sept 2023 at 00:22, Igshaan Samuels <isamuels at uwc.ac.za> wrote:

> Dear IYRP GCG member
>
> I hope you are doing well.
>
> As the IYRP continues to gain strength (support, technical outputs, etc.)
> as we move closer to 2026, we are still confronted with the two
> large components we urgently need to address and improve on. These are
> communications and fundraising (particularly at a global level).
>
> A proposal is being presented here where there is an urgent need to
> develop a global communications strategy to amongst others, reach people
> and institutions that we normally do not interact with. We need to make the
> IYRP circle bigger, if I may put it that way. For an effective
> communications strategy, we need funds. We have approached many people
> within the IYRP ISG who might be able to voluntarily  assist with
> communications, but we understand, everyone has a limited capacity. While
> few people have offered limited assistance, it is nowhere enough to get the
> IYRP communications "machine" fully functional and to do what we want it to
> do. As such, we need to have more people on board, and would have to
> compensate them for their time, which we fully understand.
>
> Prior to setting up a global communications team of volunteers and
> appointed members, we need the communications strategy. Given that the
> development of such a strategy will also require human resources, and
> itself might be costly, we seeked the support of the Yolda Initiative, an NGO
> based in Turkey, whose is led by Engin Yilmaz, who has been a very active
> member within the various structures of the IYRP for some time now. This
> would ensure that we have an in-house institution who understands what the
> IYRP wants to achieve but also would be  more cost effective for the IYRP.
> Yolda, who would have to use human resources to develop the
> communications strategy, would have to cover their expenses, which we agree
> with. Therefore, it is proposed that we embark on a crowdfunding campaign
> to raise funds for the development of a global IYRP
> communications strategy.
>
> I, therefore, seek your opinion and endorsement of doing a crowdfunding
> campaign to develop our communications strategy. It would be appreciated if
> we can have your comments by 25 Sept 2023. The crowdfunding platform
> suggested is *GoFundMe, *and those who have knowledge and experience of
> this platform are encouraged to comment.
>
> Once the strategy is developed, we will at our next GCG meeting, discuss
> an extended fundraising campaign to fund the communications of the IYRP,
> which would include approaching IYRP ISG members and
> other philanthropic organizations.
>
> Kind regards
> Igshaan Samuels
> IYRP ISG co-chair
>
>
>
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>
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