[CED] Results of CALS Cabinet Meeting

[Rick Gibson]

Colleagues:

I attended my first CALS cabinet meeting this morning in Tucson.  It was,
to say the least, a very interesting experience.  There was only one topic
for the agenda and the discussion went nonstop for the full hour.   The
topic was branding, marketing and communication.

In essence, here is the problem:  the Dean is finding it difficult to sell
the College story at the legislature because many do not connect
the various subdivisions of the college (and correlated programs) with the
college.  Cooperative Extension was one example given; there were others.
The Dean is asking for help by bringing together all of the various
entities under one identifiable brand.  Most of the discussion centered
around Cooperative Extension and how to get our long name to fit into a
compact, easy to read and easy to recognize logo.  Robert Casler is heading
up the project to figure out the artwork.  In the meantime, all units
within the college will be asked to use the oval A logo that is most
commonly seen on the lapel pin.  I suspect that ensuing discussion in the
executive council this morning will flesh out the details and that Director
Silvertooth will provide more information at the appropriate time.  I will
be glad to take and report any feedback that you might like to share.

I came away from the meeting with a number of perceptions, most of which I
am still trying to sort out.  Director Silvertooth does a good job of
representing Cooperative Extension.  He understands the nuances and appears
to be well received at the table.  I do feel that it is a good thing for
there to be a CED representative with county experience present to provide
an additional voice and viewpoint.

Rick



-- 
*Richard Gibson*
*Extension Agent, Agriculture*
University of Arizona
Pinal County Cooperative Extension Office
College of Agriculture and Life Sciences

820 E Cottonwood Ln, #C
Casa Grande, AZ 85122
Tel: (520) 836-5221 ext. 227
Fax: (520) 836-1750
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