[Agvisors] Marketing request for ideas

[Yamnitz, Jennifer - (jyamnitz)]

Hello Agvisors,

Marketing is concepting a student success gift to give to all of CALS accepted students (approximately 1,000). We’re hoping that this gift combined with other efforts will inspire a larger number of accepted students to enroll here. Generally, around 35% of the accepted students enroll.

The concept that we are working on is going to be either a CALS notebook or a day planner with CALS specific information included. We will be making the decision based on the production and mailing costs since 1,000 is a lot of gifts to send out!

I need your help determining the most important pieces of information to include.  If we go with the notebook idea, I plan to use the inside front and back covers for important dates, websites, etc. (whatever you think needs to be there).  With a day planner, we will obviously have more room for CALS information.

To get this project started, please send me your top 5-10 suggestions for information to include. You don’t have to provide the information now. If you can give me a short description, that would be great. For example, you could say something like, “a calendar that includes UA holidays, mid-terms and finals, and important events.”

If you can send your ideas by Friday, February 17, I would greatly appreciate it.

Thank you for your assistance!
—
Jennifer Yamnitz
Executive Director of Branding and Marketing
College of Agriculture and Life Sciences
University of Arizona

ph: (520) 621-0683
email: jyamnitz at email.arizona.edu
web: http://cals.arizona.edu

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