TUESDAY MORNING NOTES - APRIL 29, 2014

Tue Apr 29 12:05:41 MST 2014

TMN submittal:
http://cals.arizona.edu/extension/tuesday/form/submittal_form.html 

Tuesday Morning Notes 

April 29, 2014

FROM THE DIRECTOR - Accountability-In Practice:

I have recently provided some commentary on the importance of accountability
for all Cooperative Extension (CE) personnel.  Based on some discussions
that have arisen in response to my comments, I think there is some value in
addressing some specific points regarding individual accountability and the
CE organization in general.  First of all, it is important to point out that
I recognize and appreciate the high level of achievements and accountability
demonstrated by many of our faculty and staff.

As I have pointed out earlier, accountability begins with the
responsibilities outlined in our position descriptions.  In practice,
accountability also includes individuals supporting the mission, vision and
goals of CE <http://extension.arizona.edu/about-us> , support of its
policies and procedures, contributing to the good of the whole, serving on
committees when requested, stepping forward to provide leadership when it is
needed, etc.  I hesitate to use the word "loyalty" but the notion is that
there is an allegiance to the organization not just to what is good for the
individual in the moment.  Our actions demonstrate our commitment to the
cultural and organizational values of CE and the importance of these values
are communicated rather effectively to the public we work with when each of
us are in alignment with these values (e.g.,  actions speak louder than
words).

We must all be individually accountable for demonstrating our professional
skills, integrity, and expertise in our areas of responsibility.  But at the
same time, we are responsible to the CE organization, the college, and the
university.  Professionally we must consider the ramifications of doing
things that are beneficial for the individual in the short term but perhaps
detrimental to CE in the long term.  Professionally we strengthen our CE
system by doing things that are beneficial for the individual in the short
term but are also beneficial to CE in the long term.  

In CE we are about "improving lives, communities, and the economy" but we
also are responsible for the need to strengthen CE as a viable and vibrant
organization that will thrive into the future.  We have not come this far
simply by "looking busy" or by doing things which benefit us only
personally.  Rather, we are able to celebrate 100 years of Extension because
so many before us and those of us now in CE have worked together to advance
CE through our individual contributions and by explicitly demonstrating that
our programs have public value and are in harmony with and integrate into
the overall goals of Cooperative Extension, the College of Agriculture and
Life Sciences, and the land-grant mission of the University of Arizona.  

Let us all commit to continuing our efforts to ensure that Extension enjoys
another 100 years of success by working to support the mission and goals of
this great organization.  In this way, we will ensure that the whole is
greater than the sum of its parts. 

CENTENNIAL CELEBRATION AND LUNCHEON:

centennialredblueoutlines1On May 8, from 10:00am-2:00pm, we will be hosting
a Centennial Celebration and Luncheon out at the Campus Agricultural Center
(4101 N. Campbell Avenue) in Tucson.  Activities will include educational
displays and walking tours, an overview of Cooperative Extension, along with
various presentations and awards.  If you wish to be a part of this
historical event, and to secure your lunch reservation and/or walking tour,
you must RSVP by April 30 at the Centennial registration site
<https://uarizona.co1.qualtrics.com/SE/?SID=SV_3KQQlKwE4rczVkN> .  If you
have any questions, contact any of these county offices:  1) Cochise County
- Connie Forsyth (520.384.3594), Graham County - Cindy Pearson
(928.428.2611), Greenlee County - Dusty Murdock (928.359.2261), Pima County
- Kristen Vann (520.626.5161), or Santa Cruz County - Martha Salcedo
(520.281.2994 ext. 100).  For additional information, please go to the
Centennial website <https://extension.arizona.edu/centennial> .

FOCUS ON PROGRAMS:

The 4-H Healthy Living Ambassador program, a program at Tucson Village Farm,
was recently featured in a new video produced by the corporate partner,
United HealthCare.  Check out this nice new video on the United Health Group
website
<http://www.unitedhealthgroup.com/Newsroom/Articles/Feed/UnitedHealth%20Grou
p/2014/0423VideoEngagingYouth.aspx> .

ADDING COUNTY EVENTS TO EXTENSION WEBSITE:

A reminder to add your county events to the Extension web site
<https://extension.arizona.edu/> .  We really like to highlight them on our
Facebook  <https://www.facebook.com/ArizonaCooperativeExtension>  page and
an image makes the post much better, so include an image, if possible.  If
you have forgotten how to login or need a refresher on how to add an event,
contact Kelly Arizmendi <mailto:mblock at cals.arizona.edu>  and/or Katie
Paschall <mailto:kpaschall at email.arizona.edu>  for a short work session.

CALLING ALL TWITTER USERS:

There is a national Cooperative Extension effort to flood Twitter with
Extension posts on May 8 from 12:00 noon to 3:00pm ET (or 9:00am-12:00 noon
Arizona time).  Please use #CE100 on these posts (and only on May 8).  We
also ask that you use #azcoopext - our UA Cooperative Extension Twitter
handle.  Sample posts: 

*	Happy 100th birthday Cooperative Extension - proud to be an
#azcoopext agent! #CE100  
*	Happy 100th birthday Cooperative Extension - here's to 100 more!
#CE100 #azcoopext
*	Celebrating our Centennial today!  #azcoopext Improving Lives,
Communities and the Economy!  #CE100

JOURNAL OF EXTENSION:

The April 2014 issue of the Journal of Extension
<http://www.joe.org/journal-current-issue.php>  is now available online.
The Journal of Extension (JOE) is the official refereed journal of the U.S.
Cooperative Extension System. JOE expands and updates the research and
knowledge base for Extension professionals and other adult educators to
improve their effectiveness. In addition, JOE serves as a forum for emerging
and contemporary issues affecting Extension education.  JOE is written,
reviewed, and edited by Extension professionals, sharing with their
colleagues successful educational applications, original and applied
research findings, scholarly opinions, educational resources, and challenges
on issues of critical importance to Extension educators.

UPCOMING EVENTS:

WRRC Brown Bag:  Modeling Water Scarcity and Droughts to Analyze Climate
Change Adaptation Policies in the Jucar Basin, Spain
<http://wrrc.arizona.edu/node/12791> , Friday, May 2, 12:00-1:30pm, WRRC Sol
Resnick Conference Room (350 N. Campbell Avenue, Tucson), with guest speaker
Ariel Dinar (Professor of Environmental Economics and Policy, and Director
of Water Science and Policy Center, University of California, Dept. of
Environmental Sciences, Riverside, CA).  This presentation will also be
webcast live via GoToMeeting.

May 15-16 - Research Innovation Challenge Workshop.  The Dean's Research
Advisory Committee (DRAC) is coordinating this workshop and all CALS faculty
are invited to participate.  For details and to register for the workshop,
visit the Research Innovation Challenge <http://cals.arizona.edu/event/ric>
website.

July 20-23 - Indoor Growing Short Course.  The University of Arizona
Controlled Environment Agriculture Center (CEAC) is presenting a new Short
Course on The Realities of Growing Plants Indoors.  A press release and
informational flyer on the short course can be found on the CEAC website
<https://cals.arizona.edu/ceac/realities-growing-plants-indoors> .  If you
have any questions, contact Aaron Tevik <mailto:atevik at email.arizona.edu> .

Jeffrey C. Silvertooth
Associate Dean & Director, Extension & Economic Development 

Associate Director, Arizona Experiment Station

College of Agriculture and Life Sciences
PO Box 210036
Tucson, AZ  85721-0036
520.621.7205
520.621.1314 (fax) 

To submit tips, suggestions, ideas for changes and anything that could help
us be more effective, use the "Director
<http://extension.arizona.edu/state/directors-suggestion-box> 's Suggestion
Box" - all submissions are anonymous.  

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