TUESDAY MORNING NOTES - April 3, 2012

Tue Apr 3 11:32:16 MST 2012

TMN submittal:
http://cals.arizona.edu/extension/tuesday/form/submittal_form.html 

Tuesday Morning Notes 

April 3, 2012

FROM THE DIRECTOR:

One of the important objectives in need of attention is the delineation
between outreach and Extension.  Both are very important to the mission of
the university, but both are very different in my view, and it would benefit
all parties involved to understand that difference.

I recently offered a definition of Extension as a program that is
science-based, directed and engaged with an identified community, industry,
agency, etc., addressing a distinct set of educational objectives with a
multi-faceted educational program and it has continuity over time.
Extension programs are most commonly a combination of translational and
applied research operating in sync with the educational program and the
targeted audience or stakeholders who are engaged with the overall Extension
effort.  

Outreach, on the other hand, is more commonly a single event endeavor where
a scientist/educator addresses a public group beyond the bounds of the
university population.  Most outreach efforts are not multi-faceted,
directed to a target audience, engaged, or continuous over time.  Hopefully,
outreach efforts serve to complement or augment an Extension program in a
positive manner, but they are very often not coordinated engagements with
the public between the Extension personnel and the outreach expert.

I have been delighted to find that a group of Extension faculty (the 2010-11
College & Departmental Continuing Status Review Committees and the APR
County Faculty Guidance Committee)  in CALS have recently developed a nice,
concise, one sentence definition of Extension:

"Extension integrates teaching, issue-driven research, and creative activity
for engaged outreach that ultimately leads to a change in behaviors or
conditions."

This definition serves as a nice place to start the discussion in
delineating and communicating the differences between outreach and Extension
programs that provide two very important but somewhat different university
efforts to bring knowledge and information to the public beyond the
university.  We always want to encourage both forms of communication and
interaction with the public beyond the university and hopefully do so in a
mutually compatible and productive manner.

EXTENSION ADMINISTRATIVE TEAM UPDATE:

The Extension Administrative Team (EAT) consists of Kirk Astroth, Linda
Houtkooper, Ed Martin, Joe Hiller, and myself.  Joe is a recent and
important addition to EAT in relation to his responsibilities with program
management in Extension programs for Arizona.  His addition will provide a
more uniform approach to management for Extension programs.

FOCUS ON FACULTY:

Every year, EPA honors organizations that have made outstanding
contributions to improving human health and the environment through their
extraordinary commitment to Integrated Pest Management. EPA's 2012 PestWise
Awards were presented at the 7th International IPM Symposium on March 27, in
Memphis, Tennessee.  Peter Ellsworth, Al Fournier, and Dawn Gouge attended
the award ceremony to receive the award on behalf of the entire APMC
Committee <http://cals.arizona.edu/apmc/coordinating.html#members> .   The
team Arizona Pest Management Center won the PESP Gold Tier Shining Star
Award for implementing IPM programs impacting 390,841 students, 587 schools,
and 41 school districts in Arizona by reducing pests and pesticide risks to
students, teachers and staff.  Through their educational programs, they have
improved compliance with pesticide regulations and personal safety and have
encouraged IPM adoption.  Five Arizona school districts have received IPM
STAR certifications.  Their IPM in Public Housing Program has supported IPM
education and implementation in 2,908 homes and improved the lives of more
than 5,200 residents. 

As part of an international research team, George Frisvold (Agricultural &
Resource Economics) has co-authored "Reducing the Risks of Herbicide
Resistance: Best Management Practices and Recommendations" in the Weed
Science Society of America
<http://wssajournals.org/doi/full/10.1614/WS-D-11-00155.1> (WSSA).  The
article was prepared for WSSA to inform discussion at the National Academy
of Sciences' National Summit on Strategies to Manage Herbicide-Resistant
Weeds Agenda, May 10, in Washington, DC.  Frisvold will be a featured
speaker at the National Academy Weed Summit
<http://nas-sites.org/hr-weeds-summit/> .  

Congratulations to Lydia Brown (Maricopa Ag Center) for her first
professional poster presented at the 7th International IPM Symposium last
week and to the team that has brought forward a powerful source of
information that helps estimate cumulative cotton grower savings of $388M
since 1996 due to adoption of technology and our cotton IPM programs!  A
colleague so impressed by our success commented that we should commission
Ken Burns to do a documentary on our cotton IPM Program.

FOCUS ON PROGRAMS:

National 4-H Council and United HealthCare announced last week that CALS
Cooperative Extension is one of 10 states selected to receive a 2012 4-H
Healthy Living grant.  Liz Sparks is PI on this grant which involves 3
counties--Pima, Pinal and Cochise.  The $30,000 grant supports the creation
of a 4-H Healthy Living Ambassador program and Teen Summit to train youth
who will be instrumental in disseminating information to at least 4,500
underserved and at risk youth and adults through the various health fairs,
county fairs, and other events held throughout the ten months of the grant
period.  Congratulations to the team of 4-H and FCHS agents who worked so
hard on putting this proposal together.

CALL FOR NOMINATIONS - REMINDER:

There are only a few days left to submit nominations for the University of
Arizona Cooperative Extension (UACE) Extension Faculty of the Year Award and
the Extensionist of the Year Award as follows:    

*	The Faculty of the Year award will be presented at an appropriate
event where the recipient will receive $1,000 and a plaque.  Click here
<http://ag.arizona.edu/awards/extfacultyawd.html>  for Extension Faculty of
the Year Award criteria and nomination form
*	The Extensionist of the Year award recognizes and honors a resident
of the State of Arizona who has demonstrated extraordinary contributions,
through UACE, to improving the lives of people in their community and state.
The award will be presented at an appropriate college-wide event.  Letters
of nomination from UACE or non-UACE faculty and staff and/or peers should
focus on the following criteria:  1) the nature and extent of the
contribution provided by the individual (35%), 2) how this contribution has
benefitted people in the community (15%) and the state (15%), 3) leadership
qualities (25%), and 4) support for UACE (10%).

Please submit your nominations to us by Friday, April 6.  If you have any
questions, please contact my office (520.621.7205).

TECH TIP OF THE WEEK:

Would you like to get the most out of the battery charge on your smartphone,
iPad/tablet, or other mobile device?  Here are some suggestions to do this:

*	Turn off Bluetooth and Wi-Fi - when these are enabled, your device
uses power to continuously search for devices or available networks.
*	Turn off unnecessary sounds or alerts - when possible, you may
choose to turn off sounds, including alarms, alerts for new mail, sent mail,
or voicemail, etc., to save battery power.
*	Turn off vibrate - the vibrate function/ringtone uses a lot of power
in games and ringtones (when possible, it is best to turn this option off).
*	Adjust screen brightness - using a lower or adaptable screen
brightness can conserve your battery power.
*	Disable location detection when not in use - this function consumes
a lot of power (remember, you will need to turn this back on to be able use
any map or GPS-based applications).
*	Disable 3G/4G - when you don't need the speed of 3G (or 4G), turn it
off (it uses more energy when used for downloading data).
*	Decrease volume - turning down the volume on your device will help
conserve battery power while listening to music.

Changing these settings will vary by your mobile device, and not all devices
will have all these features.  Consult your device manual or help options
for more information.

EXTENSION POCKET FOLDERS:

Last June we announced that Generic Extension pocket folders were again
available  thanks to a reprint by Patti B. and Extension Programs.  We still
have a good supply left and wanted to remind counties that they can be
ordered through the Publications Distribution Center using our Cooperative
Extension Promotional Materials order form
<http://extension.arizona.edu/sites/extension.arizona.edu/files/resourcefile
/resource/scrofts/ExtensionOrderForm060311.pdf>  for $1.00/each, plus
postage where applicable and payment should be made by online IB.  If you
have questions about the folders, contact Patti B
<mailto:pattib at ag.arizona.edu> .  For questions about orders, contact PDC
directly at mailto:calsmart at ag.arizona.edu or call Francine Correll
(520-318-7275) between 1:00-4:30pm.

UPCOMING EVENTS:

Last chance to register for the Norton School of Family & Consumer Sciences
hosts- "Compassion at the Crossroads: Implications for Education, Health and
Happiness" event (with guest speakers Dr. Geshe Lobsang Tenzin Negi from
Emory University and Dr. Charles Raison from the Norton School of Family and
Consumer Sciences).  The event takes place Friday, April 6, 2:00-3:30pm
followed by Q&A at McClelland Park Building, Room 103 (650 N. Park Avenue,
Tucson). Presenters will discuss the Cognitive Based Compassion Training
(CBCT) methods, the impact the practice of compassion can have on the lives
of youth and adults and the scientific evidence regarding CBCT and its
effects on the brain and body to promote physical health and emotional
well-being. To RSVP, email Sandra Fletcher at azreach at cals.arizona.edu.

Jeffrey C. Silvertooth
Associate Dean

Director for Economic Development & Extension
College of Agriculture and Life Sciences
PO Box 210036
Tucson, AZ  85721-0036
520.621.7205
520.621.1314 (fax)

To submit tips, suggestions, ideas for changes and anything that could help
us be more effective, use the "Director
<http://extension.arizona.edu/state/directors-suggestion-box> 's Suggestion
Box" - all submissions are anonymous.  

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