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<p class="MsoNormal"><span style="font-size:12.0pt">Here is a trip report from a show I went to last week. This group might be interested in some of the bullets – drones all over the place.
<o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:12.0pt"><o:p> </o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:12.0pt">CTIA= Cellular Technology Industry Association</span></b><span style="font-size:12.0pt"> who meet every year in Vegas to discuss cellular wireless technology, mobility, and carrier issues. Venetian/Sands
Expo. September 9 – 11. Many related conferences are held at the same time, including InterDrone (drone technology), Tower Technology (cell towers) M2M (Machine to Machine), Rural Wireless Summit, et. al.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:12.0pt">New apps<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:12.0pt">Mobile video, Internet of Things (IOT), and small cell technology for in-building infrastructure are comer apps. To illustrate: All the carriers are scrambling to get video (e.g. Verizon acquiring AOL.) Geotab
vehicle tracking with their own floor expo for presentations by app developers for in-vehicle diagnostics, event documentation, real-time order processing, etc. And in the area of in-building wireless networking, small cell technology is overcoming DAS and
challenging WiFi. They all require more spectrum. <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt">There was also an emphasis on mobile CRM (customer relationship management) tools for tracking you across the mobile ecosystem.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:12.0pt">Need more spectrum<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:12.0pt">Especially with the ramping up of the Internet of Things (IOT) and mobile video the demand for more wireless space is growing at rates that cannot be satisfied by currently available spectrum. The industry
is pressing the FCC to approve and auction more bandwidth. In a keynote, the FCC promised an auction in March. The industry says that is not enough – where is the long term plan to provide more spectrum. FCC seems more concerned with network neutrality,
which the industry sees as a distraction. <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:12.0pt">Solutions for new apps<o:p></o:p></span></b></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l1 level1 lfo2"><![if !supportLists]><span style="font-size:12.0pt;font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt">Unlicensed spectrum use: Qualcomm & Verizon have plans to use unlicensed spectrum to enhance signal; component parts of the next generation of phones will grab unused spectrum but without interfering
with WiFi. The WiFi Alliance and Google oppose this proposal. FCC will decide.<o:p></o:p></span></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l1 level1 lfo2"><![if !supportLists]><span style="font-size:12.0pt;font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt">Monetization: Mobile video is not like linear video. It is experienced in 4 to 10 minute segments, so what is the revenue stream for that? Answer = the oldest mobile app….radio. Need to work
that paradigm<o:p></o:p></span></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l1 level1 lfo2"><![if !supportLists]><span style="font-size:12.0pt;font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt">“World of attribution” - means like an enhanced customer relationship management; you have to know who you are talking to. Messaging must be tracked to a “continuous you” presence across different
devices and platforms. The linear model will not go away, mobile will be added to it. But nonetheless it is remarkable that contrary to popular belief radio is still the most popular medium at a 93% public usage rate, mobile is next at 87% and linear TV
is 71%. Lesson? Convenience drives everything and the more mobile the more convenient.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoListParagraph" style="margin-left:0in"><b><span style="font-size:12.0pt">Best in show:<o:p></o:p></span></b></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l2 level1 lfo4"><![if !supportLists]><span style="font-size:12.0pt;font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt">Small cell technology/in-building wireless – AT&T<o:p></o:p></span></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l2 level1 lfo4"><![if !supportLists]><span style="font-size:12.0pt;font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt">Mobile Device Management – AirWatch (AirWatch is the higher ed leader in BYOD; they are coming here Oct. 1)<o:p></o:p></span></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l2 level1 lfo4"><![if !supportLists]><span style="font-size:12.0pt;font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt">Cisco Fog – under development at Georgia Tech; ‘fog” is in between you and the cloud, it is “kinematic context awareness” and can track a vehicle across a landscape, handing the signal off from AP
to AP, and keeping running diagnostics and real time analytics. A new kind of Big Data app; most Big Data Analytics runs on static data or batch. This is real time over a host of objects doing stream registry and discovery from the real-world context.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:12.0pt">Show Winners: <o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:12.0pt">Radio (!) – e.g. iHeart <a href="http://www.iheart.com/">
http://www.iheart.com/</a>) <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt">Cisco fog (see above) <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt">AT&T – won the small cell competition<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt">Sprint – they have acquired more spectrum than any other carrier = a power position, and to lure new customers they are offering free phone upgrades every time a new model is released.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:12.0pt">Conclusions:<o:p></o:p></span></b></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l3 level1 lfo6"><![if !supportLists]><span style="font-size:12.0pt;font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt">Same as always – IT progress = more real time and more granular apps<o:p></o:p></span></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l3 level1 lfo6"><![if !supportLists]><span style="font-size:12.0pt;font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt">Same risks as before – security, vulnerability, especially with the “World of Attribution”
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:12.0pt">Lessons for UA and CALS: <o:p>
</o:p></span></b></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l0 level1 lfo8"><![if !supportLists]><span style="font-size:12.0pt;font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt">Clearly the smart phone continues to become an extension of you (looking out my window right now 3 out of 5 are walking looking at the device.) So the more we can engage that device, the more we
can “engage” the student (Isn’t that one of our strategic goals?) So, BYOD, MDM, the “world of attribution” would seem to loom large in our future<o:p></o:p></span></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l0 level1 lfo8"><![if !supportLists]><span style="font-size:12.0pt;font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt">Mobile video is short segments – is there a way to make educational content fit that form factor?
<o:p></o:p></span></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l0 level1 lfo8"><![if !supportLists]><span style="font-size:12.0pt;font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt">Agriculture is loaded with mobile, real time apps – diagnostics, treatments, vehicle management, drones etc.
<o:p></o:p></span></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l0 level1 lfo8"><![if !supportLists]><span style="font-size:12.0pt;font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt">Could small cell infrastructure work for farms and experiment stations (including fields?)
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
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