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<p>Hey Everybody,</p>
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<p>The first #RangeNerd Monday is now posted! <span style="font-size:11.0pt;line-height:115%;
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This is a social media meme campaign that we hope will promote awareness of Rangelands, show the diversity that exists within Rangelands, and showcase the various tasks and humor of the Rangeland World.</span> Please see the attached PDF to see what this is
all about and how you can help.</p>
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<p>Here are the links to the Social Media platforms that we posted the meme to. </p>
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<p>Enjoy!<br>
<br>
Fecebook: <a href="https://www.facebook.com/RangelandsWest/photos/a.169535793206983.1073741829.158560710971158/460717107422182/?type=1&theater">
https://www.facebook.com/RangelandsWest/photos/a.169535793206983.1073741829.158560710971158/460717107422182/?type=1&theater</a></p>
<p>Twitter: <a href="https://twitter.com/RangelandsPartn">https://twitter.com/RangelandsPartn</a></p>
<p>Instagram: <a href="https://instagram.com/p/3ro1mhpHcC/?taken-by=rangelandspartnership">https://instagram.com/p/3ro1mhpHcC/?taken-by=rangelandspartnership</a><br>
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<div name="divtagdefaultwrapper" style="font-family:Calibri,Arial,Helvetica,sans-serif; font-size:; margin:0">
<font face="Helvetica, Sans-Serif">Christopher Bernau<br>
Rangeland Research Specialist<br>
University of Arizona<br>
V Bar V Ranch<br>
928-821-2018<br>
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<div id="divRplyFwdMsg" dir="ltr"><font style="font-size:11pt" color="#000000" face="Calibri, sans-serif"><b>From:</b> Bernau, Christopher R - (cbernau)<br>
<b>Sent:</b> Monday, June 1, 2015 5:57 PM<br>
<b>To:</b> rangelands@list.cals.arizona.edu<br>
<b>Subject:</b> Introducing #RangeNerd: A Rangelands Partnership Social Media Campaign</font>
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<p><span style="font-family:Helvetica,sans-serif">Hey Everybody, </span></p>
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<p class="MsoNormal"><span style="font-family:Helvetica,sans-serif"><span style="font-family:Helvetica,sans-serif">This is Christopher Bernau from the Rangelands Partnership’s marketing task force.</span><span style="font-family:Helvetica,sans-serif">
</span><span style="font-family:Helvetica,sans-serif">I’m writing to introduce you all to our new social media campaign.</span><span style="font-family:Helvetica,sans-serif">
</span><span style="font-family:Helvetica,sans-serif">We’re calling it #RangeNerd Monday and it will involve a series of rangeland related memes that we will post on the Rangelands Partnership’s Facebook, Twitter, and Instagram pages and possibly a few other
social media outlets.</span><span style="font-family:Helvetica,sans-serif"> </span>
<span style="font-family:Helvetica,sans-serif">We will start this </span><span style="font-family:Helvetica,sans-serif"></span><span style="font-family:Helvetica,sans-serif">on Monday, June 8</span><sup style="font-family:Helvetica,sans-serif"><span style="font-family:Helvetica,sans-serif">th</span></sup><span style="font-family:Helvetica,sans-serif">,
and continue every Monday until we run out of ideas.</span><span style="font-family:Helvetica,sans-serif">
</span></span><span style="font-family:Helvetica,sans-serif">The purpose of this campaign is to promote awareness of Rangelands, show the diversity that exists within Rangelands, and showcase the various tasks and humor of the Rangeland World.</span><span style="font-family:Helvetica,sans-serif"><span style="font-family:Helvetica,sans-serif">
Attached is a PDF with the details of this campaign, </span><span style="font-family:Helvetica,sans-serif"></span><span style="font-family:Helvetica,sans-serif">what we hope to accomplish, examples of the memes, and how you can help.</span></span></p>
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<p class="MsoNormal"><span style="font-family:Helvetica,sans-serif"><span style="font-family:Helvetica,sans-serif">We do need help to make this a successful campaign.</span><span style="font-family:Helvetica,sans-serif">
</span><span style="font-family:Helvetica,sans-serif">The simplest way you can help is to like and share the memes once we post them.</span><span style="font-family:Helvetica,sans-serif">
</span><span style="font-family:Helvetica,sans-serif">A coordinated effort of liking and sharing these memes would go a long way to spread them across the internet.</span><span style="font-family:Helvetica,sans-serif">
</span><span style="font-family:Helvetica,sans-serif">When you share them please remember to use the hashtag #RangeNerd to tie the global conversation together.</span><span style="font-family:Helvetica,sans-serif">
</span><span style="font-family:Helvetica,sans-serif">Also consider tagging the Rangelands Partnership in the post and using the Partnership’s hashtag #RangePartners and the Society for Range Management’s Hashtag #RespectOnTheRange.
</span></span></p>
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<span style="font-family:Helvetica,sans-serif"></span></p>
<p class="MsoNormal"><span style="font-family:Helvetica,sans-serif"><span style="font-family:Helvetica,sans-serif">The second way you can help would be for you to make memes for us to post.</span><span style="font-family:Helvetica,sans-serif">
</span><span style="font-family:Helvetica,sans-serif">The details for all this, and a downloadable template, are in the attached PDF.</span><span style="font-family:Helvetica,sans-serif">
</span><span style="font-family:Helvetica,sans-serif">The gist of it is that there are two types of memes we are currently making and would like help making more. The first is called "You know you are a #RangeNerd if" and is a fill-in-the-blank humor based
meme, the second is called "We Are Rangelands" and is meant to showcase the diversity and beauty of our rangelands.</span><span style="font-family:Helvetica,sans-serif">
</span><span style="font-family:Helvetica,sans-serif">We currently have enough for the next 8 Mondays, but after that we are out.</span><span style="font-family:Helvetica,sans-serif">
</span><span style="font-family:Helvetica,sans-serif">These can be fun to make and I would love to see what creative ideas are floating out there.</span><span style="font-family:Helvetica,sans-serif">
</span><span style="font-family:Helvetica,sans-serif">Please email finished memes to me at
</span><a href="mailto:cbernau@cals.arizona.edu"><span style="font-family:Helvetica,sans-serif">cbernau@cals.arizona.edu</span></a><span style="font-family:Helvetica,sans-serif">.</span><span style="font-family:Helvetica,sans-serif">
</span></span></p>
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<p class="MsoNormal"><span style="font-family:Helvetica,sans-serif"><span style="font-family:Helvetica,sans-serif">Thank you,</span></span></p>
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<div id="Signature">
<div name="divtagdefaultwrapper" style="font-family:Calibri,Arial,Helvetica,sans-serif; font-size:; margin:0">
<font face="Helvetica, Sans-Serif">Christopher Bernau<br>
Rangeland Research Specialist<br>
University of Arizona<br>
V Bar V Ranch<br>
928-821-2018<br>
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