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<p><span style="font-family: Helvetica,sans-serif;">Hey Everybody, </span></p>
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<p class="MsoNormal"><span style="font-family: Helvetica,sans-serif;"><span style="font-family: Helvetica,sans-serif;">This is Christopher Bernau from the Rangelands Partnership’s marketing task force.</span><span style="font-family: Helvetica,sans-serif;">
</span><span style="font-family: Helvetica,sans-serif;">I’m writing to introduce you all to our new social media campaign.</span><span style="font-family: Helvetica,sans-serif;">
</span><span style="font-family: Helvetica,sans-serif;">We’re calling it #RangeNerd Monday and it will involve a series of rangeland related memes that we will post on the Rangelands Partnership’s Facebook, Twitter, and Instagram pages and possibly a few other
social media outlets.</span><span style="font-family: Helvetica,sans-serif;"> </span>
<span style="font-family: Helvetica,sans-serif;">We will start this </span><span style="font-family: Helvetica,sans-serif;"></span><span style="font-family: Helvetica,sans-serif;">on Monday, June 8</span><sup style="font-family: Helvetica,sans-serif;"><span style="font-family: Helvetica,sans-serif;">th</span></sup><span style="font-family: Helvetica,sans-serif;">,
and continue every Monday until we run out of ideas.</span><span style="font-family: Helvetica,sans-serif;">
</span></span><span style="font-family: Helvetica,sans-serif;">The purpose of this campaign is to promote awareness of Rangelands, show the diversity that exists within Rangelands, and showcase the various tasks and humor of the Rangeland World.</span><span style="font-family: Helvetica,sans-serif;"><span style="font-family: Helvetica,sans-serif;">
Attached is a PDF with the details of this campaign, </span><span style="font-family: Helvetica,sans-serif;"></span><span style="font-family: Helvetica,sans-serif;">what we hope to accomplish, examples of the memes, and how you can help.</span></span></p>
<p class="MsoNormal"><br style="font-family: Helvetica,sans-serif;">
<span style="font-family: Helvetica,sans-serif;"></span></p>
<p class="MsoNormal"><span style="font-family: Helvetica,sans-serif;"><span style="font-family: Helvetica,sans-serif;">We do need help to make this a successful campaign.</span><span style="font-family: Helvetica,sans-serif;">
</span><span style="font-family: Helvetica,sans-serif;">The simplest way you can help is to like and share the memes once we post them.</span><span style="font-family: Helvetica,sans-serif;">
</span><span style="font-family: Helvetica,sans-serif;">A coordinated effort of liking and sharing these memes would go a long way to spread them across the internet.</span><span style="font-family: Helvetica,sans-serif;">
</span><span style="font-family: Helvetica,sans-serif;">When you share them please remember to use the hashtag #RangeNerd to tie the global conversation together.</span><span style="font-family: Helvetica,sans-serif;">
</span><span style="font-family: Helvetica,sans-serif;">Also consider tagging the Rangelands Partnership in the post and using the Partnership’s hashtag #RangePartners and the Society for Range Management’s Hashtag #RespectOnTheRange.
</span></span></p>
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<span style="font-family: Helvetica,sans-serif;"></span></p>
<p class="MsoNormal"><span style="font-family: Helvetica,sans-serif;"><span style="font-family: Helvetica,sans-serif;">The second way you can help would be for you to make memes for us to post.</span><span style="font-family: Helvetica,sans-serif;">
</span><span style="font-family: Helvetica,sans-serif;">The details for all this, and a downloadable template, are in the attached PDF.</span><span style="font-family: Helvetica,sans-serif;">
</span><span style="font-family: Helvetica,sans-serif;">The gist of it is that there are two types of memes we are currently making and would like help making more. The first is called "You know you are a #RangeNerd if" and is a fill-in-the-blank humor based
meme, the second is called "We Are Rangelands" and is meant to showcase the diversity and beauty of our rangelands.</span><span style="font-family: Helvetica,sans-serif;">
</span><span style="font-family: Helvetica,sans-serif;">We currently have enough for the next 8 Mondays, but after that we are out.</span><span style="font-family: Helvetica,sans-serif;">
</span><span style="font-family: Helvetica,sans-serif;">These can be fun to make and I would love to see what creative ideas are floating out there.</span><span style="font-family: Helvetica,sans-serif;">
</span><span style="font-family: Helvetica,sans-serif;">Please email finished memes to me at
</span><a href="mailto:cbernau@cals.arizona.edu"><span style="font-family: Helvetica,sans-serif;">cbernau@cals.arizona.edu</span></a><span style="font-family: Helvetica,sans-serif;">.</span><span style="font-family: Helvetica,sans-serif;">
</span></span></p>
<p class="MsoNormal"><br style="font-family: Helvetica,sans-serif;">
<span style="font-family: Helvetica,sans-serif;"></span></p>
<p class="MsoNormal"><span style="font-family: Helvetica,sans-serif;"><span style="font-family: Helvetica,sans-serif;">Thank you,</span></span></p>
<p><br>
</p>
<div id="Signature">
<div name="divtagdefaultwrapper" style="font-family:Calibri,Arial,Helvetica,sans-serif; font-size:; margin:0">
<font face="Helvetica, Sans-Serif">Christopher Bernau<br>
Rangeland Research Specialist<br>
University of Arizona<br>
V Bar V Ranch<br>
928-821-2018<br>
</font></div>
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