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<p class="MsoNormal">Hi all:<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">This message from Mike Staten contains useful information. It was originally circulated to the HODs.
<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Best wishes,<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">David<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
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<div style="border:none;border-top:solid #E1E1E1 1.0pt;padding:3.0pt 0in 0in 0in">
<p class="MsoNormal"><b>From:</b> Staten, Michael E - (statenm) <statenm@arizona.edu>
<br>
<b>Sent:</b> Friday, October 20, 2023 11:33 AM<br>
<b>To:</b> Tabashnik, Bruce E - (tabashnb) <BruceT@cals.arizona.edu>; Curry, Joan E - (jecurry) <Curry@ag.arizona.edu>; Thompson, Gary D - (gdthomps) <GaryT@ag.arizona.edu>; Scaramella, Laura V - (scaramella) <scaramella@arizona.edu>; Wilund, Kenneth R - (kwilund)
<kwilund@arizona.edu>; Merrell, Douglas Scott - (dscottmerrell) <dscottmerrell@arizona.edu>; Galbraith, David W - (galbrait) <galbrait@arizona.edu>; Stoner, Kathryn E - (kstoner) <kstoner@arizona.edu>; Kacira, Murat - (mkacira) <mkacira@arizona.edu><br>
<b>Cc:</b> Brandt, Rosemary J - (rjbrandt) <rjbrandt@arizona.edu>; Sinks, Cody Am - (csinks816) <csinks816@arizona.edu>; McMurray, Rachel Lynn - (rachelmcmurray) <rachelmcmurray@arizona.edu>; Englund, Erin - (ekowalsky) <ekowalsky@arizona.edu>; Ratje, Jeffrey
M - (jmratje) <jmratje@arizona.edu>; Rutherford, Janis KM - (jmathias) <jmathias@arizona.edu>; Burgess, Shane C - (shaneburgess) <shaneburgess@arizona.edu><br>
<b>Subject:</b> Need to message to your faculty/staff that majors still matter<o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;color:black">Everyone,<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;color:black">I'm picking up on widespread confusion across the college (faculty
<u>and</u> staff) as to the importance of degree majors (enrollment) going forward under the AIB model. Many seem to have the impression that under AIB, SCH matters more than majors, to the point of redirecting our instructional growth strategy. With this
note I want to emphasize that <b>majors still matter!</b><o:p></o:p></span></p>
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<div>
<p class="MsoNormal"><span style="font-size:12.0pt;color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><i><span style="font-size:12.0pt;color:black">Bottom line up front:
</span></i></b><span style="font-size:12.0pt;color:black"> From a purely green-eyeshade, financial perspective, each one of our majors on campus is a walking embodiment of a financial payout each year. And AIB allows us to make a reasonable estimate of the
size of that payout. Below I will show you my back-of-the-envelope calculation that each major carries an expected payout of about<b> $3,000 per year they are with us.
</b>So, if you are trying to quantify the return on our recruiting (and retention) efforts, this is the most important number you should use as your guide. <o:p></o:p></span></p>
</div>
<div>
<p class="MsoNormal"><span style="font-size:12.0pt;color:black"><o:p> </o:p></span></p>
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<div>
<p class="MsoNormal"><span style="font-size:12.0pt;color:black">Student credit hours are, indeed, the primary metric in all of these calculations, and the primary metric for determining the total volume of our teaching delivery. Currently, a single credit
hour pays out $189 for FY 24 for Main Campus courses. (This is a useful metric to use, for example, in determining where your break-even point is on a particular course section. For each course section, multiply enrollment x course units x $189 and compare
the result to the amount of faculty salary needed to offer the course.) <o:p></o:p></span></p>
</div>
<div>
<p class="MsoNormal"><span style="font-size:12.0pt;color:black"><o:p> </o:p></span></p>
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<div>
<p class="MsoNormal"><span style="font-size:12.0pt;color:black">Building on this logic,
<u>enrolled majors</u> are of high value because, <u>relative to all other students on campus</u>, they:<o:p></o:p></span></p>
</div>
<div>
<ul type="disc">
<li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l1 level1 lfo1">
<span style="font-size:12.0pt">take more SCH with us while they are here<o:p></o:p></span></li></ul>
</div>
<div>
<ul type="disc">
<li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l1 level1 lfo1">
<span style="font-size:12.0pt">carry a $700 annual payout ($350 for each of Fall and Spring semesters they are enrolled)<o:p></o:p></span></li></ul>
</div>
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<ul type="disc">
<li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l1 level1 lfo1">
<span style="font-size:12.0pt">pay us a $3,000 premium at graduation<o:p></o:p></span></li></ul>
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<div>
<p class="MsoNormal"><span style="font-size:12.0pt;color:black">Let's work through how valuable they are.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;color:black">Simplifying Assumptions</span></b><span style="font-size:12.0pt;color:black">:<o:p></o:p></span></p>
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<ul type="disc">
<li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo2">
<span style="font-size:12.0pt">enroll in the major as a first-year freshman<o:p></o:p></span></li></ul>
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<div>
<ul type="disc">
<li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo2">
<span style="font-size:12.0pt">each student takes 40 credit hours within CALES (almost certainly an underestimate)<o:p></o:p></span></li></ul>
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<div>
<ul type="disc">
<li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo2">
<span style="font-size:12.0pt">distribute those 40 credit hours evenly through the 4 years => 10 SCH per year<o:p></o:p></span></li></ul>
</div>
<div>
<ul type="disc">
<li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo2">
<span style="font-size:12.0pt">AIB UG main campus <u>annual </u>payout parameters are:<o:p></o:p></span></li></ul>
</div>
<div>
<ul type="disc">
<ul type="circle">
<li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level2 lfo2">
<span style="font-size:12.0pt">$189 per credit hour<o:p></o:p></span></li></ul>
</ul>
</div>
<div>
<ul type="disc">
<ul type="circle">
<li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level2 lfo2">
<span style="font-size:12.0pt">$700 per enrolled major ($350 per each semester enrolled, Fall and Spring)<o:p></o:p></span></li></ul>
</ul>
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<div>
<ul type="disc">
<ul type="circle">
<li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level2 lfo2">
<span style="font-size:12.0pt">$3,000 bonus for each degree awarded. We'll distribute this "expected" bonus evenly over each of the four years for this calculation, even though the payout only comes all at once, at the end<o:p></o:p></span></li></ul>
</ul>
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<div>
<p class="MsoNormal"><b><span style="font-size:12.0pt;color:black">Per student, this works out to ($189 x 10) + $700 + $750 = $3,340 per year</span></b><span style="font-size:12.0pt;color:black"><o:p></o:p></span></p>
</div>
<div>
<p class="MsoNormal"><span style="font-size:12.0pt;color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;color:black">Now, let's add in one extra dose of reality. Under the AIB model, calculation of "what is a major worth" includes an important constraint: the $3,000 premium for a degree occurs only if a student
graduates. Currently 35% of our students don't graduate in 6 years. (Only about 50% graduate in 4 years, although an incremental 15% manage to do so in those extra two years. We do keep earning SCH and semester payouts for each of those extra years.) Let's
assume that the large majority of the 35% who haven't graduated in 6 years won't graduate at all. <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;color:black">For purposes of our calculation, we'll assume that we won't receive the $3,000 "degree" premium on 35% of our enrolled students. That erodes the estimated value of the major. In the above calculation,
let's use .65 x $3,000 as the estimated payout for attaining the degree. This comes to $1,950 to be distributed evenly over the 4 years, or $487 per year. <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;color:black">This revised, more conservative (realistic) payout per student works out to ($189 x 10) + 700 + $487 = $3,077 per year</span></b><span style="font-size:12.0pt;color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;color:black">Another way to look at recruiting, then, is that each new major we bring into the college is worth over $12,000 to CALES over the time it takes to get their degree. Even in purely financial terms,
that's a pretty valuable relationship to acquire, even before considering the value in terms of tangible alumni support and the intangible, often lifetime personal relationships we build with our students. <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;color:black">Majors still matter. Please, please communicate this fundamental message (distribute this email, if you like) to your faculty and anyone in your unit who plays a role in recruiting students. <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;color:black">Mike<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;color:black"><o:p> </o:p></span></p>
</div>
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<p class="MsoNormal"><span style="font-size:12.0pt;color:black"><o:p> </o:p></span></p>
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<p><img width="120" height="96" style="width:1.25in;height:1.0in" id="Picture_x0020_1" src="cid:6deaadab-399a-49a7-8f7d-fd34ce19a76e" alt="The University of Arizona block 'A' logo."><o:p></o:p></p>
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<p><b><span style="font-size:14.0pt;color:#0C234B">Michael E Staten</span></b><span style="font-size:10.0pt;color:#495057"><br>
Bart Cardon Associate Dean, Academic Programs and Career Development<br>
Professor of Agricultural and Resource Economics</span><o:p></o:p></p>
<p><span style="font-size:10.0pt;color:#495057">College of Agriculture, Life and Environmental Sciences</span><o:p></o:p></p>
<p><span style="font-size:10.0pt;color:#495057">THE UNIVERSITY OF ARIZONA</span><o:p></o:p></p>
<p><span style="font-size:10.0pt;color:#495057">Forbes, 211<br>
PO Box 210036 | Tucson, AZ 85721<br>
Office: 520-621-1932 </span><span style="font-size:9.0pt;color:#767676">|</span><span style="font-size:10.0pt;color:#495057"><br>
<a href="mailto:statenm@email.arizona.edu"><span style="color:#495057">statenm@arizona.edu</span></a></span><o:p></o:p></p>
<p><span style="font-size:10.0pt;color:#495057"><a href="http://www.mikestaten.com">www.mikestaten.com</a></span><o:p></o:p></p>
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