[Iyrp-gcg] Revised IYRP branding guidelines

[Ann Waters-Bayer]

Dear Global Coordinating Group members,

You may remember that, back during the campaign targeted at the UN to proclaim an IYRP, Burcu Ates and her colleagues in the Yolda Initiative prepared a set of branding guidelines for IYRP publications and communications, including social-media tag lines and key messages for the global level. 

In the meantime, the IYRP logo was updated (image reversed and the year 2026 added). Burcu has updated the branding guidelines accordingly. You can find the revised file attached. 

Barbara will also be posting this file on the IYRP archival website (https://rangelandsgateway.org/international-year-rangelands-and-pastoralists-initiative <https://rangelandsgateway.org/international-year-rangelands-and-pastoralists-initiative>). 

The logos in the visuals for the tag lines used during the campaign leading up to the UNGA approval of IYRP 2026 in March 2022 have not be updated with the revised logo but, if you are interested in using any of these visuals, please contact Burcu (burcu.ates at yolda.org.tr <mailto:burcu.ates at yolda.org.tr>) and she can update them for you.

We hope that these guidelines will help to project a consistent image of the IYRP 2026 initiative in printed word and visuals.

Thanks again to Burcu and her colleagues in the Yolda Initiative for this generous contribution of their time and designing skills to the IYRP 2026 initiative!

Cheers,
Ann



Dr Ann Waters-Bayer
Agrecol Association for AgriCulture & Ecology
German Institute for Tropical & Subtropical Agriculture (DITSL) Research Fellow
Coalition of European Lobbies for Eastern African Pastoralism (CELEP) Core Group
International Year of Rangelands & Pastoralists (IYRP2026) Global Secretariat
E: waters-bayer at web.de / waters-bayer at agrecol.de / a.waters-bayer at ditsl.org
W: www.agrecol.de / www.ditsl.org / www.celep.info /www.iyrp.info

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