[Iyrp-gcg] IYRP Branding Guidelines final version

[Burcu Ates]

Dear all,

I am glad to share the final version of the IYRP Branding Guidelines, led by Yolda. 

Thanks to all contributors and collaborators throughout the development, editing and designing of the content, we finally have a well-designed document equipped with compelling messages and visuals. We hope this effort, which will hopefully be amplified following your support during UN GA, will lead IYRP to pass the last step for designation successfully.

Besides being the binding document for the general branding principles of the IYRP process, the Guidelines majorly serve as a key material of the communication efforts targeting UN GA: We created 6 taglines, 18 key messages and 12 visuals adapted to Twitter/Facebook and Instagram. As you may find on the page 29, we kindly ask Friends of IYRP to follow the steps there before/during the global communication campaign targeting the UN GA. 

As mentioned on the same page, we will share the timeline for social media posts as soon as we know when UN GA will vote on the IYRP proposal. In the meantime, please follow official IYRP accounts, if you did not do it yet!

https://twitter.com/IYRP2026 <https://twitter.com/IYRP2026>
https://www.facebook.com/IYRP2026 <https://www.facebook.com/IYRP2026>
https://www.instagram.com/iyrp2026/ <https://www.instagram.com/iyrp2026/>

You can find the Guidelines and other branding materials here:
https://rangelandsgateway.org/international-year-rangelands-and-pastoralists-initiative <https://rangelandsgateway.org/international-year-rangelands-and-pastoralists-initiative>


Best,
Burcu

Burcu Ateş
Yolda Initiative
www.yolda.org.tr <http://www.yolda.org.tr/> | burcu.ates at yolda.org.tr <mailto:burcu.ates at yolda.org.tr>

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