[Faculty] UA Food Safety Consortium and Applied Biosciences GIDP Seminar

[Ravishankar, Sadhana - (sadhravi)]

Join us for a joint Food Safety Consortium and ABS-PSM GIDP Seminar!

July 17, 2025
2:00 pm - 3:00 pm (MST, Phoenix time)
Zoom Link: https://arizona.zoom.us/j/84627389395

Presentation title:  Beyond the Label: Reframing Food Safety Through Science and Storytelling

Presented by: Ajinomoto Health & Nutrition
Dr. Ragya Kapoor - Senior Scientist, Innovation and Mimi Reimers - Senior Specialist, Strategic Intelligence & Innovation Marketing

What if proving food safety scientifically isn't enough to ensure consumer acceptance of an ingredient? Ajinomoto Health & Nutrition presents a case study of how science and marketing intersect to communicate food safety for an ingredient that has been rigorously studied and repeatedly proven safe scientifically, yet remains misunderstood. We'll examine how misinformation and cultural bias misalign an ingredient, leading to an erosion of consumer trust in food safety. Using transparency and a strategic approach to communicating science allows for building consumer understanding and acceptability of a safe ingredient. Join us to see how food scientists and marketers can collaborate to communicate food safety and how this contributes to safeguarding public trust in our food systems.

Thank you!
Sadhana

Sadhana Ravishankar, Ph. D.
Professor- Food Safety, School of Animal & Comparative Biomedical Sciences
Joint Faculty Member, School of Nutritional Sciences & Wellness
Chair, UA Food Safety Consortium
Chair, Applied Biosciences Graduate Interdisciplinary Program
Food Process Authority
Faculty Member, BIO5
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ACBS Bldg. Room 212
1117 E. Lowell Street
University of Arizona
Tucson, AZ 85721
Ph: 520-626-1499
Email: sadhravi at arizona.edu<mailto:sadhravi at arizona.edu>
Website: https://sravishankarlab.arizona.edu/
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