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<div dir="auto">Directors,</div>
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<div dir="auto">From ALVSCE communication team- this may be of some help.</div>
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<div dir="auto">Ed</div>
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<div id="divRplyFwdMsg" style="font-size: 11pt;"><strong>From:</strong> Brandt, Rosemary J - (rjbrandt) <rjbrandt@arizona.edu><br>
<strong>Sent:</strong> Wednesday, April 9, 2025 3:40:52 PM<br>
<strong>To:</strong> Martin, Edward C - (ecmartin) <ecmartin@arizona.edu>; Davis, James M - (jdavis1) <JDavis@ag.arizona.edu>; Stowe, Jamie - (jstowe) <jstowe@arizona.edu>; Hunt, James E - (jeh) <jeh@arizona.edu>; Hodges, Tanya M - (thodges) <thodges@cals.arizona.edu>;
Chorover, Jon - (chorover) <chorover@arizona.edu>; Mcclaran, Mitchel P - (mcclaran) <mcclaran@arizona.edu>; Arnold, Betsy - (fungi) <Arnold@ag.arizona.edu>; Kacira, Murat - (mkacira) <mkacira@arizona.edu>; Curry, Joan E - (jecurry) <jecurry@arizona.edu>; Scaramella,
Laura V - (scaramella) <scaramella@arizona.edu>; Merrell, Douglas Scott - (dscottmerrell) <dscottmerrell@arizona.edu>; Thompson, Gary D - (gdthomps) <GaryT@ag.arizona.edu>; Stoner, Kathryn E - (kstoner) <kstoner@arizona.edu>; Tabashnik, Bruce E - (tabashnb)
<BruceT@cals.arizona.edu>; Wilund, Kenneth R - (kwilund) <kwilund@arizona.edu><br>
<strong>Cc:</strong> Ratje, Jeffrey M - (jmratje) <jmratje@arizona.edu>; Rutherford, Janis KM - (jmathias) <jmathias@arizona.edu>; Rutledge, Bethany S - (rutledge) <rutledge@arizona.edu><br>
<strong>Subject:</strong> Messaging Strategy for Communicating Leadership Transition to External Stakeholders<br>
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<span style="font-size:11.0pt">Team, </span></p>
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<span style="font-size:11.0pt">As we process today’s announcement and prepare to welcome Mike Staten into his interim role, I wanted to outline some ways we can coordinate our messaging throughout this transition to make sure we
<b>emphasize our continued commitment to our mission, reassure our communities, and demonstrate continuity in leadership and vision.</b></span></p>
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<span style="font-size:11.0pt">To that end, I suggest we focus on the following key elements in our messaging:</span></p>
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<b><span style="font-size:11.0pt">Highlighting Dean Burgess’ significant contributions and leadership</span></b><span style="font-size:11.0pt">:<b>
</b>Provost Marx’s message this morning lays a foundation for this, but I know we all likely have ways his leadership has positively impacted us, our students, research, etc. Let’s celebrate all we have accomplished together in these last 10 years. </span></li></ol>
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<b><span style="font-size:11.0pt">Reaffirming Stability and Mission Alignment</span></b><span style="font-size:11.0pt">: It’s critical that we underscore our ongoing commitment to the institution’s mission, values, and long-term objectives. This will help reassure
external partners and donors that, while leadership is evolving, our core direction remains steadfast.
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<b><span style="font-size:11.0pt">Engagement with Stakeholders</span></b><span style="font-size:11.0pt">: Each of you touch and work with important audiences, can we explore opportunities for Mike Staten to connect directly with key stakeholders in a meaningful
way, whether through events, meetings, or other forums, to build trust and momentum from the outset. Bethany and her team can help support you and get these opportunities on Mike’s calendar once he transitions.</span></li></ol>
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<b><span style="font-size:11.0pt">If you receive concerns from our stakeholder groups</span></b><span style="font-size:11.0pt">, please let me know and we’ll work collectively to elevate them to the appropriate touchpoints on campus.
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<b><span style="font-size:11.0pt">If you receive media requests</span></b><span style="font-size:11.0pt">, please forward them to me directly. No need to reply, I will be working with our central communications office to respond to inquiries directly.
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<span style="font-size:11.0pt">Please let me know your thoughts, and we can move forward with a draft communication plan that ensures a smooth, strategic rollout of this important leadership transition.</span></p>
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<span style="font-size:11.0pt">Rose </span></p>
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<span style="font-size:11.0pt"><img width="120" height="96" id="image001.png@01DBA963.FEA89880" src="cid:image001.png@01DBA963.FEA89880" alt="The University of Arizona block 'A' logo." style="width: 1.25in; height: 1in; max-width: 100%;"></span></p>
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<b><span style="font-size:14.0pt; color:#0C234B">Rosemary Brandt</span></b><span style="font-size:10.0pt; color:#495057"><br>
</span><span style="font-size:11.0pt">Senior Director, Strategic Communications<br>
Division of Agriculture, Life & Veterinary Sciences, </span></p>
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<span style="font-size:11.0pt">& Cooperative Extension<br>
THE UNIVERSITY OF ARIZONA<br>
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Forbes, 208<br>
PO Box 210036 | Tucson, AZ 85721<br>
Office: 520-621-7182 | Cell: 520-358-9729 <br>
<a href="mailto:rjbrandt@arizona.edu"><span style="color:#0563C1">rjbrandt@arizona.edu</span></a><br>
Pronouns: she/they<span style="color:#495057"></span></span></p>
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<a href="https://brand.arizona.edu/signature"><span style="font-size:11.0pt; color:blue; text-decoration:none"><img border="0" width="400" height="96" id="image002.png@01DBA963.FEA89880" src="cid:image002.png@01DBA963.FEA89880" alt="Integrity, Compassion, Exploration, Adaptation, Inclusion, Determination" style="width: 4.1666in; height: 1in; max-width: 100%;"></span></a><span style="font-size:11.0pt; font-family:"Calibri",sans-serif"></span></p>
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