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<p class="MsoNormal"><span style="font-size:12.0pt">Good morning ALVSCE leaders,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt">There has been a change to the Marketing & Communications (<a href="https://compass.arizona.edu/what-we-do"><span style="color:#0563C1">MarComm</span></a>) structure within ALVSCE that is reflective of our
diverse and often overlapping internal and external audiences, and our growth as an organization. The new structure better recognizes these varied audiences and is intended to better respond to your needs.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt">Each part of the division has come to realize the value of MarComm: student marketing and engagement, crisis communications, division-wide brand coordination, media relations, stakeholder engagement, storytelling,
social media management, web development and optimization, graphic design, videography, donor awareness and advocacy, etc. These are very different activities, audiences, and require different skills from our MarComm professionals.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt">In response, a taskforce responsible for the MarComm activities in ALVSCE (Mike Staten, Mitch McClaran, Bethany Rutledge, Dominic Rodriguez, Rose Brandt, and me) was convened last fall and came up with a distributed
model that establishes expertise in specific areas. This approach minimizes duplication, allows for increased expertise, and is nimbler to the needs of each area.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:12.0pt">MarComm Working Group & Who To Call<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt">The new structure will be coordinated by the ALVSCE MarComm Working Group, which is comprised of members from each of the bulleted areas below:<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="mso-list:l0 level1 lfo1"><span style="font-size:12.0pt">Student Marketing & Communications:
<a href="mailto:gms@arizona.edu"><b><span style="color:#0563C1">Gabrielle Sykes-Casavant</span></b></a> &
<b><a href="mailto:csinks816@arizona.edu"><span style="color:#0563C1">Cody Sinks</span></a></b> in CAS Student Marketing
<o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1"><span style="font-size:12.0pt">Advancement, Advocacy, Alumni Affairs, Corporate Relations & Development:
<a href="mailto:kfought@arizona.edu"><b><span style="color:#0563C1">Kristen Fought</span></b></a><o:p></o:p></span></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1"><span style="font-size:12.0pt">Cooperative Extension:
<a href="mailto:bdowner@arizona.edu"><b><span style="color:#0563C1">Ben Downer</span></b></a><b><o:p></o:p></b></span></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1"><span style="font-size:12.0pt">Experiment Station:
<a href="mailto:rjbrandt@arizona.edu"><b><span style="color:#0563C1">Rose Brandt</span></b></a><b><o:p></o:p></b></span></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1"><span style="font-size:12.0pt">ALVSCE Communications & Shared Creative Services:
<a href="mailto:rjbrandt@arizona.edu"><b><span style="color:#0563C1">Rose Brandt</span></b></a><b><o:p></o:p></b></span></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1"><span style="font-size:12.0pt">VP and Dean’s Communications:
<a href="mailto:rutledge@arizona.edu"><b><span style="color:#0563C1">Bethany Rutledge</span></b></a><b><o:p></o:p></b></span></li></ul>
<p class="MsoNormal"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt">The Working Group collaboratively sets priorities, aligns resources to the highest returning activities, establishes the annual MarComm calendar, and coordinates our messaging among all parts of ALVSCE.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:12.0pt">Website Ecosystem<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;mso-ligatures:none">If you need assistance with an existing website, please continue to contact
<a href="https://cct.arizona.edu/support"><span style="color:#0563C1">Communications & Cyber Technologies</span></a>. Shortly, Rose Brandt and a recently hired user experience web designer will work with CCT and units to develop content and usability strategies
to improve department website design, functionality, and consistency. Stay tuned.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;mso-ligatures:none"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:12.0pt;mso-ligatures:none">Revised MarComm Portal on Compass<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:12.0pt;mso-ligatures:none"><o:p> </o:p></span></p>
<p class="MsoNormal" style="mso-style-name:Normal !msorm"><span style="font-size:12.0pt;mso-ligatures:none">To better support our division, and coordinate the volume of requests, we have revamped the communications/marketing portal on Compass:
<a href="https://compass.arizona.edu/what-we-do"><span style="color:windowtext">https://compass.arizona.edu/what-we-do</span></a>. Anyone within the division can submit a request for support and story ideas to be assigned to the appropriate area or person.
This improves the transparency of the status of a project, helps MarComm staff stay organized, and facilitates collaboration and greater impact.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;mso-ligatures:none"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt">The taskforce is excited about the new structure and the opportunities that we will now be able to respond to. To paraphrase an old proverb, if ALVSCE is great and no one is around to see it, did it really
happen? MarComm is here to ensure ALVSCE is seen and heard in a positive way.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt">Please contact me or the appropriate member of the MarComm Working Group should you have questions.
<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt"> </span><span style="mso-ligatures:none"><o:p></o:p></span></p>
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<p class="MsoNormal" style="margin-bottom:12.0pt"><b><span style="font-size:14.0pt;color:#0C234B">Jeff Ratje</span></b><span style="font-size:10.0pt;color:#767676"><br>
</span>Sr. Associate Vice President, Finance Admin Operations<br>
Agriculture, Life and Vet Sciences & Cooperative Extension <br>
(<i>pronounced alv-see…we’re more than CALES</i>)<br>
THE UNIVERSITY OF ARIZONA<span style="font-size:10.0pt;color:#767676"><br>
<br>
Forbes, 314c<br>
PO Box 210036 | Tucson, AZ 85721<br>
Office: 520-621-1468</span><span style="font-size:9.0pt;color:#767676"><br>
</span><a href="mailto:jmratje@arizona.edu"><span style="color:#0563C1">jmratje@arizona.edu</span></a><br>
<a href="https://www.compass.arizona.edu/"><b><span style="color:#8B0015">www.compass.arizona.edu</span></b></a><o:p></o:p></p>
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