[CED/CD/EAT] FW: [EXT]WEBINAR: Why Do Consumers Accept or Reject Ag Technology?

[Martin, Edward C - (ecmartin)]

Dear Directors,

Please share as you see fit.

Ed


[cid:image001.png at 01D7BF7B.6C610820]
Edward C Martin, Ph.D.
Interim Director of Cooperative Extension
Division of Agriculture, Life, & Veterinary Sciences, and Cooperative Extension

Professor/Extension Specialist - Biosystems Engineering
THE UNIVERSITY OF ARIZONA

4341 E BROADWAY RD | PHOENIX, AZ 85040-8807
Office 1: 602-827-8200 | Office 2:  520-621-7145 |  Cell: 520-709-0939
ecmartin at arizona.edu<mailto:ecmartin at arizona.edu>

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From: ec-alvsce-request at list.arizona.edu <ec-alvsce-request at list.arizona.edu> On Behalf Of Burgess, Shane C - (shaneburgess)
Sent: Tuesday, October 12, 2021 2:21 PM
To: EC listserv <ec-alvsce at list.arizona.edu>; Fitzsimmons, Kevin - (kevfitz) <kevfitz at ag.arizona.edu>; Chorover, Jon - (chorover) <chorover at arizona.edu>; Farrell-Poe, Kathryn L - (kittfp) <kittfp at arizona.edu>; Going, Scott B - (going) <going at arizona.edu>; Jenks, Matthew - (jenksm) <jenksm at arizona.edu>; Rutledge, Bethany S - (rutledge) <rutledge at cals.arizona.edu>; Scaramella, Laura V - (scaramella) <scaramella at arizona.edu>; Steklis, Horst D - (steklis) <steklis at arizona.edu>; Tabashnik, Bruce E - (tabashnb) <BruceT at cals.arizona.edu>; Thompson, Gary D - (gdthomps) <GaryT at ag.arizona.edu>; Torres, Robert M - (rtorres1) <rtorres1 at arizona.edu>; van Leeuwen, Willem J - (leeuw) <leeuw at arizona.edu>
Subject: [ec-alvsce] FW: [EXT]WEBINAR: Why Do Consumers Accept or Reject Ag Technology?

I was listing people one by one but realized everyone cares, or has people that care, about this one.

From: Susan Wallace <susan.wallace at FoodIntegrity.org<mailto:susan.wallace at FoodIntegrity.org>>
Sent: Tuesday, October 12, 2021 5:30 AM
To: Burgess, Shane C - (shaneburgess) <sburgess at cals.arizona.edu<mailto:sburgess at cals.arizona.edu>>
Subject: [EXT]WEBINAR: Why Do Consumers Accept or Reject Ag Technology?


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Key Drivers to Consumer Acceptance of Ag and Food Technology

A Webinar from The Center for Food Integrity
 with Support from the United Soybean Board

Monday, Oct. 25, 2 to 3 p.m. CT

Register Here<https://foodintegrity.us14.list-manage.com/track/click?u=e0eb22c359f1fec2f604bd31f&id=7f4ceae264&e=6930ed5786>

Agriculture and food have a rich history of bringing innovative solutions to market. As those solutions integrate more technology, it’s increasingly important to understand how to build support for continued innovation and to ensure the future of a safe, sustainable food supply.

What causes consumers to either accept or reject
technology when it comes to food production?

New research from The Center for Food Integrity (CFI) identifies key drivers of acceptance and rejection, providing insights on how the broader food chain can earn trust in technology.

Join CFI CEO Charlie Arnot as he details the findings in a free one-hour webinar Key Drivers to Consumer Acceptance of Ag and Food Technology<https://foodintegrity.us14.list-manage.com/track/click?u=e0eb22c359f1fec2f604bd31f&id=4ef1491cf2&e=6930ed5786> on Monday, October 25, 2 p.m.

In the study, conducted with support from the United Soybean Board (USB), CFI measured consumer attitudes regarding four agriculture and food technologies with the overarching goal to identify the drivers of public acceptance and rejection of technology as a whole.

Learn about the strong, consistent themes that emerged on what consumers want –  what they don’t – and how those in food and agriculture can best implement strategies that will earn trust.

Register Here<https://foodintegrity.us14.list-manage.com/track/click?u=e0eb22c359f1fec2f604bd31f&id=b8a4e07a36&e=6930ed5786>

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