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Hello Agvisors,</div>
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Happy Monday! Please share the following course opportunity with your students. </div>
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<b>COURSE DESCRIPTION</b></div>
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Discover where economics, marketing, and food innovation come together! This hands-on course invites you to explore how consumers make purchasing decisions and how businesses set prices in the dynamic food and beverage industry. Dive into real-world projects
analyzing Willingness to Pay (WTP) for products like craft beer, specialty tortillas, and other local favorites.</div>
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Work side-by-side with economists, food scientists, and local food entrepreneurs to uncover what drives consumer demand and how effective food marketing strategies can shape perceptions, value, and pricing. If you’re passionate about food, business, and creative
market insights, this course offers the perfect mix of research, innovation, and real-world impact!</div>
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<img size="156311" style="width: 311.462px; height: 403px; max-width: 803px;" height="403" width="311" id="image_0" data-outlook-trace="F:1|T:1" src="cid:da7436b6-a359-45fd-9b14-dc2366b90a68"></div>
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Best,</div>
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Serena</div>
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<td style="vertical-align: top; box-sizing: border-box;" align="left"><span style="font-family: Calibri, sans-serif; font-size: 16px; color: rgb(64, 54, 53);"><img style="width: 90px; box-sizing: border-box;" width="90" title="The University of Arizona" alt="The University of Arizona block 'A' logo." src="https://marcom.arizona.edu/modules/custom/brand_generator/img/ua-sig-logo.png"></span></td>
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<span style="line-height: 1.2; font-weight: 700;">Serena Valle, </span><span style="line-height: 1.2;">M.A.</span></div>
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<span style="font-family: Calibri; font-size: 10pt; color: rgb(12, 35, 75);">Senior Academic Advisor I</span></p>
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<span style="font-family: Calibri; font-size: 10pt; color: rgb(12, 35, 75);">Career & Academic Services, CALES</span></p>
<div style="line-height: 1.2; font-family: Calibri; font-size: 10pt; color: rgb(73, 80, 87);">
THE UNIVERSITY OF ARIZONA</div>
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<p style="line-height: 1.2; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: Calibri; font-size: 10pt; color: rgb(12, 35, 75);">Forbes Building, Room 203</span></p>
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<span style="font-family: Calibri; font-size: 10pt; color: rgb(12, 35, 75); line-height: 1.2;">1140 E South Campus Dr, Tucson</span><span style="font-family: Calibri, sans-serif; font-size: 10px;"> </span><span style="font-family: Calibri; font-size: 10pt; color: rgb(12, 35, 75); line-height: 1.2;">AZ</span><span style="font-family: Calibri, sans-serif; font-size: 10px;"> </span><span style="font-family: Calibri; font-size: 10pt; color: rgb(12, 35, 75); line-height: 1.2;">85719</span></p>
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<span style="font-family: Calibri; font-size: 10pt; color: rgb(12, 35, 75);">520-621-4278</span></p>
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<span style="font-family: Calibri; font-size: 10pt; color: rgb(12, 35, 75);">ssvalle@arizona.edu</span></p>
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<span style="font-family: Calibri; font-size: 10pt; color: rgb(12, 35, 75);">she/her/ella</span></p>
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<span style="font-family: Calibri; font-size: 10pt; color: rgb(12, 35, 75);"><a style="margin-top: 0px; margin-bottom: 0px;" title="https://ua-trellis.my.site.com/uastudent/s/catcloud/services/calendar/?NetId=ssvalle" href="https://ua-trellis.my.site.com/uastudent/s/catcloud/services/calendar/?NetId=ssvalle">Schedule
a Meeting with Me in CatCloud</a></span></p>
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<p style="line-height: 1.2; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: Calibri; font-size: 10pt; color: rgb(139, 0, 21); font-weight: 700;"><a style="color: rgb(139, 0, 21); text-decoration: none; display: block; margin-top: 0px; margin-bottom: 0px;" class="land" href="https://www.arizona.edu/about#:~:text=Land%20Acknowledgement">Land
Acknowledgment</a></span></p>
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<span style="font-weight: 700;"><a style="color: rgb(139, 0, 21); text-decoration: none; display: block;" data-init-url="https://www.arizona.edu" data-init-text="www.arizona.edu" class="sig-item" id="sig-website" href="https://cales.arizona.edu/">cales.arizona.edu/</a></span></div>
<p style="line-height: 1.2; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: Calibri; font-size: 9pt; color: rgb(139, 0, 21); line-height: 1.2; font-weight: 700;"><a style="color: rgb(139, 0, 21); text-decoration: none; margin-top: 0px; margin-bottom: 0px;" data-init-url="https://facebook.com/uarizona" data-init-text="Facebook |" class="sig-item" id="sig-facebook" href="https://www.facebook.com/uarizonaCALES">Facebook |</a></span><span style="font-family: Calibri; font-size: 10px;"> </span><span style="font-family: Calibri; font-size: 9pt; color: rgb(139, 0, 21); line-height: 1.2; font-weight: 700;"><a style="color: rgb(139, 0, 21); text-decoration: none; margin-top: 0px; margin-bottom: 0px;" data-init-url="https://twitter.com/uarizona" data-init-text="X (formerly twitter) |" class="sig-item" id="sig-twitter" href="https://www.twitter.com/uarizonaCALES"> X
(formerly twitter) |</a></span><span style="font-family: Calibri; font-size: 10px;"> </span><span style="font-family: Calibri; font-size: 9pt; color: rgb(139, 0, 21); line-height: 1.2; font-weight: 700;"><a style="color: rgb(139, 0, 21); text-decoration: none; margin-top: 0px; margin-bottom: 0px;" data-init-url="https://www.instagram.com/uarizona" data-init-text="Instagram |" class="sig-item" id="sig-ig" href="https://www.instagram.com/uarizonacales"> Instagram |</a></span><span style="font-family: Calibri; font-size: 10px;"> </span><span style="font-family: Calibri; font-size: 9pt; color: rgb(139, 0, 21); line-height: 1.2; font-weight: 700;"><a style="color: rgb(139, 0, 21); text-decoration: none; margin-top: 0px; margin-bottom: 0px;" data-init-url="https://www.linkedin.com/school/the-university-of-arizona" data-init-text="LinkedIn" class="sig-item" id="sig-li" href="https://www.linkedin.com/school/uarizonacales/"> LinkedIn</a></span></p>
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<td style="text-align: left; width: 500px; box-sizing: border-box;"><span style="font-family: Calibri, sans-serif; font-size: 16px; color: rgb(139, 0, 21); line-height: 1.2; font-weight: 700;"><u><a style="color: rgb(139, 0, 21);" href="https://www.arizona.edu/purpose-mission-values"><img style="width: 270px; box-sizing: border-box;" width="270" title="The University of Arizona Purpose & Values. Working together to expand human potential, explore new horizons and enrich life for all." alt="Integrity, Compassion, Exploration, Adaptation, Inclusion, Determination" src="https://marcom.arizona.edu/modules/custom/brand_generator/img/signature-footer.png"></a></u></span></td>
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