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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>TMN submittal: <a href="http://cals.arizona.edu/extension/tuesday/form/submittal_form.html">http://cals.arizona.edu/extension/tuesday/form/submittal_form.html</a><span style='color:black'> <o:p></o:p></span></span></p><p class=MsoNormal><b><span style='font-family:"Arial","sans-serif";color:black'>Tuesday Morning Notes <o:p></o:p></span></b></p><p class=MsoNormal><b><span style='font-family:"Arial","sans-serif";color:black'>April 1,</span></b><b><span style='font-family:"Arial","sans-serif"'> 2014<span style='color:black'><o:p></o:p></span></span></b></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><b><span style='font-family:"Arial","sans-serif"'>FROM THE DIRECTOR – Norman Borlaug Centennial:<span style='color:red'><o:p></o:p></span></span></b></p><p class=MsoNormal><b><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>Not only is 2014 Cooperative Extension’s (CE) centennial but it is also Dr. Norman Borlaug’s 100<sup>th</sup> birthday year. Credited with doing more than anyone in the 20<sup>th</sup> century in developing the tools necessary and teaching the world to feed itself, he is often referred to as the “Father of the Green Revolution.” He proved that Paul R. Ehrlich’s and Simon Hopkins’ (amongst others) dire predictions of imminent Malthusian catastrophe were not forgone conclusions but simply a call to action; solving the problems were another step in humanity’s uniquely punctuated cultural evolution. Today he provides us with the inspiration we need to combine ingenuity, invention, innovation, entrepreneurialism, and social justice to solve today’s challenges and take the next vertical step in our human journey to make the world more sustainable—environmentally, socially, and economically.<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>Ironically, although this 1970 Nobel Laureate is arguably the most outstanding and effective Extension professional ever, he was never actually employed in a CE organization. Today though, he provides us here in Arizona with a model for contemporary Extension that embraces the cutting edge and pushes the science and technology envelopes. In CE we are focused on the gap between academia and industry, in that area not covered by the non-profits and for-profit companies. We do those things that are too high risk for companies to tackle, that investors will not get behind, and that which is critical for our common public good. <o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>Born in Iowa on 25 March 1914, raised on an Iowa farm, and educated at the University of Minnesota where he received a plant pathology Ph.D., he spent most of his career in Mexico directing a wheat breeding and improvement program. When he started his work in 1944, with the International Maize and Wheat Improvement Center (CIMMYT, </span><i><span lang=ES style='font-family:"Arial","sans-serif"'>Centro Internacional de Mejoramiento de Maíz y Trigo</span></i><span style='font-family:"Arial","sans-serif"'>), Mexico was suffering domestic wheat production shortages. Twenty years later, because of his team’s work, Mexico became a wheat exporter. He then transferred the program to Pakistan and India, which resulted in almost doubling of wheat yields from 1965 to 1970. <o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>I had the good fortune to meet Dr. Borlaug on three occasions. The first was in 1975 while I was an agronomy student at Kansas State University. I heard Dr. Borlaug’s emphatic statements that his contributions had been trivial and what he referred to as the “population monster” was not yet beaten. He implored us all to gain a strong science foundation, then get out and get to work in the field to extend and apply the newest information and technologies directly into crop production systems. He was passionate about the importance of developing good science-based technology and making the appropriate applications by working with farmers and others at the field level. I met him again when I was back visiting K-State in 1978 and then finally in 2006 when we were both on the program speaking at the “Foro Global Agroalimentario” in Mexico City, his role being much more important than mine of course. Dr. Borlaug had the same enduring message almost a third of a century later, except this time he delivered it in Spanish and he could now embrace the proper use of the newest technologies like genetically modified organisms (GMOs).<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>Yes, this Nobel Laureate was an advocate of properly used GMOs. He clearly understood the demands on global food production in a world with 9 billion people by 2050. He understood the need to keep the planet healthy and to have a strong economy. He understood that we people of developed nations have what to others is the “luxury” of abundant, safe, and extremely cheap food. Our people do not see the demands and limits on food production that others around the world do daily. He urged us all to engage in the essential research at the basic, translational, and applied levels; but then, very importantly, to transfer the science and technology to users with demonstration and effective public education. He knew we need this critically today as we did when he started his work in 1944.<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>On 12 September 2009, at 95 years of age, Dr. Borlaug passed away. His life and career serve as an outstanding model and inspiration and his message resonates with me today as much as it did in 1975. This is why I am so proud to be a CE professional bringing science to bear on practical problems and in taking university-based information to the public. I am, like you, working to fill that critical public-good need in our economy and yes, we are working as we should at the sharp edge of the gap between the university, communities, and industry helping to maintain the planet and its people. <o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>Extension is the model organization through which we can deliver the educational programs necessary in science and technology to the public beyond the university campus so that people can make knowledgeable and fact-based decisions. I am sure Dr. Borlaug would have agreed with a friend and colleague of mine who recently reminded me that “opinion is not a surrogate for science.” The U.S. should be proud of inventing Cooperative Extension in response to another hour of need a century ago. I also think it is good to remember Dr. Borlaug who did so much to transfer science and technology to the grand challenge of global hunger, for which he received the Nobel Prize for Peace.<o:p></o:p></span></p><p class=MsoNormal><b><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNormal><b><span style='font-family:"Arial","sans-serif"'>FOCUS ON FACULTY:<o:p></o:p></span></b></p><p class=MsoNormal><b><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNormal><b><span style='font-family:"Arial","sans-serif"'>David Kopec </span></b><span style='font-family:"Arial","sans-serif"'>was recently awarded the Ike Grainger Award from the United States Golf Association. This award is given to committee members who have provided long term service to the USGA. Dr. Kopec has served on the USGA Western Section Greens Committee for 25 years. The award was presented at the USGA Western Family Committee meeting held in Scottsdale at the Arizona Golf Association headquarters.<b><o:p></o:p></b></span></p><p class=MsoNormal><b><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNormal><b><span style='font-family:"Arial","sans-serif"'>FOCUS ON PROGRAMS:<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>Arizona Water Festival Call for Volunteers - Arizona Project WET is seeking volunteers to help teach 4th graders about water science and conservation at Arizona Water Festival community events located in Tucson on April 17, Apache Junction on April 23, Glendale on May 2, Maricopa on May 9, and Sahuarita on May 16. Volunteers will be grouped in teams to help students learn about the water cycle, water conservation, watershed, and groundwater flow using fun activities and interactive games. You can <a href="http://www.signupgenius.com/go/10C0F4EA4A622A5FC1-arizona">register online</a> to volunteer, <a href="https://arizonawet.arizona.edu/programs/arizona_water_festival">visit the official website</a> for more information, and contact <a href="mailto:tsleeper@cals.arizona.edu">Tina Sleeper</a> with any questions.<o:p></o:p></span></p><p class=MsoNormal><b><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNormal><b><span style='font-family:"Arial","sans-serif"'>NEW CE CENTENNIAL VIDEO:<o:p></o:p></span></b></p><p class=MsoNormal><b><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>The new CE Centennial video has been released and can be found at this <a href="http://youtu.be/W4zBYeMDr4M">YouTube link</a>. My special thanks to our CE Centennial Marketing team, our actors, and especially Cody Sheehy, Video Production Coordinator for CALS.<o:p></o:p></span></p><p class=MsoNormal><b><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNormal><b><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Jeffrey C. Silvertooth<br>Associate Dean & Director, Extension & Economic Development <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Associate Director, Arizona Experiment Station<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>College of Agriculture and Life Sciences<br>PO Box 210036<br>Tucson, AZ 85721-0036<br>520.621.7205<br>520.621.1314 (fax)<i> <o:p></o:p></i></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><i><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>To submit tips, suggestions, ideas for changes and anything that could help us be more effective, use the “<a href="http://extension.arizona.edu/state/directors-suggestion-box">Director’s Suggestion Box</a>” – all submissions are anonymous. </span></i><span style='font-family:"Arial","sans-serif"'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p></div></body></html>