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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>TMN submittal: <a href="http://cals.arizona.edu/extension/tuesday/form/submittal_form.html">http://cals.arizona.edu/extension/tuesday/form/submittal_form.html</a><span style='color:black'> <o:p></o:p></span></span></p><p class=MsoNormal><b><span style='font-family:"Arial","sans-serif";color:black'>Tuesday Morning Notes <o:p></o:p></span></b></p><p class=MsoNormal><b><span style='font-family:"Arial","sans-serif";color:black'>November 26,</span></b><b><span style='font-family:"Arial","sans-serif"'> 2013<span style='color:black'><o:p></o:p></span></span></b></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><b><span style='font-family:"Arial","sans-serif"'>FROM THE DIRECTOR – Accountability & Marketing:<span style='color:red'><o:p></o:p></span></span></b></p><p class=MsoNormal><b><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>In my recent travels around Arizona I have had the opportunity to visit with and listen to people from many sectors of our state and hear their views regarding what they would like to see from CALS Cooperative Extension (CE). Those viewpoints vary tremendously, of course, but there are several lines of commonality that I consistently hear. <o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>First of all, any discussions of current CE programs and the prospects associated with additional permanent funding through the pending decision package quite commonly directs the conversation towards the topic of “accountability.” Very commonly people out in the state are quite interested in “What are we doing with the funding today that is allocated from the state and federal sources?” <o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>The accountability issue is valid and certainly reasonable. I can comfortably assure people that our intentions are to be fully accountable and effective with the appropriated funds that provide the foundation upon which CE exists and operates. As a public institution we absolutely must be accountable for both our fiscal and programmatic responsibilities. <o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>When the conversation turns to programs and program delivery around the state, I commonly encounter a second line of consistency that I hear from many people. First, it is not at all uncommon to find a lack of identification regarding the connection between programs that people might be familiar with and understanding that they are actually a part of CE and/or CALS. Thus, people might be familiar with the program but have no idea that it is actually a part of CE. Second, and perhaps even more disturbing, is the fact that in many cases people are totally unaware that we have programs in areas of their interest. Both of these issues speak to our marketing efforts and program branding or lack thereof. <o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>With respect to the issue of marketing, I have many people around me advocating for the development of new positions in CE with specific responsibilities in marketing and I can see the need for a concerted marketing effort. However, I want to be sure we are working most effectively with the marketing experts that we have on board already. I must also consider the fact that we have nearly 600 people working in CALS CE and I see each and every individual as an agent of marketing with the distinct responsibility of at least marketing and branding their own programs or areas of operation and making the clear connection with CE.<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>Thus, a major connection concerning accountability with regard to the funding we currently have appropriated to CE must be considered in relation to our ability to communicate effectively the programs that we do have operating in the state and the relationship to CE. I certainly carry the responsibility of making these connections and making our case for accountability and I also contend that every employee in CALS CE has that responsibility and need to make sure that stakeholders and communities understand their connections to CE and CALS and the excellent programs that we direct. That is a fundamental first step that is needed universally across all CE programs.<o:p></o:p></span></p><p class=MsoNormal><b><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNormal><b><span style='font-family:"Arial","sans-serif";color:#0070C0'>I want to wish everyone a safe and Happy Thanksgiving!<o:p></o:p></span></b></p><p class=MsoNormal><b><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNormal><b><span style='font-family:"Arial","sans-serif"'>FOCUS ON FACULTY:<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>Stacey Bealmear gave a webinar focused on work/life balance to the eXtension working group for master gardener coordinators last Wednesday. It focused on strategies for balancing work, decreasing stress and increasing enjoyment in your personal and professional life. <a href="https://connect.extension.iastate.edu/p5vmad74uxg/?launcher=false&fcsContent=true&pbMode=normal">Click here</a> to view the webinar. If you have trouble with the feed, <a href="http://create.extension.org/node/93850">click here</a> to go to web conference instructions.<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><b><span style='font-family:"Arial","sans-serif";color:#00B050'>ARIZONA 4-H RECOGNIZED FOR OUTSTANDING INTERNATIONAL WORK:<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>Arizona 4-H was recently recognized at the annual meeting of the States' 4-H International Exchange Program in San Antonio with the Outstanding Program Quality Award for our participation in the 2013 international exchange. We hosted 11 young people and a chaperone from Japan this past summer, and we also sent one 4-H member from Arizona to Japan for the 8-week intensive language program and host family stay. We appreciate all those who assisted with the exchange program this past year and look forward to another success hosting experience in 2014.<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><b><span style='font-family:"Arial","sans-serif"'>NATIONAL SCIENCE FOUNDATION STUDY:<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>You are invited to participate in an NSF-sponsored DataONE research study. Your responses will contribute to the understanding of how scientists currently create, preserve, manage, and share their data as well as how they are involved in education concerning these topics. Even if you do not participate in the survey yourself, you can forward the survey link to other faculty, researchers, lecturers, post-doctoral associates, and graduate students in sciences, technology/engineering, health sciences, and social sciences. All scientists, no matter where in the world they work, are invited to participate. <a href="http://tinyurl.com/DataONEScientistsSurvey">Click here</a> to open the survey. For questions, contact <a href="mailto:ctenopir@utk.edu">Carol Tenopir</a>, University of Tennessee.<b><o:p></o:p></b></span></p><p class=MsoNormal><b><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNormal><b><span style='font-family:"Arial","sans-serif"'>NEW PUBLICATION:<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><a href="http://cals.arizona.edu/pubs/garden/az1585.pdf">Backyard Cane Fruit Production at Elevations 4,000 to 6,000 Feet</a> by Tom DeGomez (pub #az1585)<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><b><span style='font-family:"Arial","sans-serif"'>UPCOMING EVENTS:<o:p></o:p></span></b></p><p class=MsoNormal><b><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'>Registration for the Controlled Environment Agriculture Center's (CEAC) January Hydroponic Tomato and Lettuce Intensive courses will continue to be open though the month of December and the discounted hotel rate at the Windmill Inn Suites has now been extended through December 13. The Tomato course runs from January 5-10 and the Lettuce course runs from January 10-12. For more information, check the <a href="https://ag.arizona.edu/ceac/hydroponic-greenhouse-crop-production-intensive">CEAC website</a> or contact <a href="mailto:atevik@cals.arizona.edu">Aaron Tevik</a> (520.626.9566).<o:p></o:p></span></p><p class=MsoNormal><b><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNormal><b><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Jeffrey C. Silvertooth<br>Associate Dean<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Director for Extension & Economic Development <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>College of Agriculture and Life Sciences<br>PO Box 210036<br>Tucson, AZ 85721-0036<br>520.621.7205<br>520.621.1314 (fax)<i> <o:p></o:p></i></span></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><i><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>To submit tips, suggestions, ideas for changes and anything that could help us be more effective, use the “<a href="http://extension.arizona.edu/state/directors-suggestion-box">Director’s Suggestion Box</a>” – all submissions are anonymous. <o:p></o:p></span></i></p><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p></div></body></html>